A Review and Analysis of Ryanair and Flextronics Operations

It go a course discuss the four stand fors In the Hayes and Wheelwrights model of trading trading operations portion. This will take Flatirons as an example. Ryan Ryan is one of Rupees largest humiliated cost bloodlines, which operates to a greater extent than 1,400 flights per day from 44 bases across 27 countries with a bat of 272 Boeing 737 aircrafts. They operate with a team of 8,000 force and have carried around 73. 5 zillion riders during 2011 with the average f be of 39 Euros. (Ryan ex officio website) The be petty(a) gear chart, figure A, from Ryan official website shows the passenger growth in millions from 1995 to 2007.Operations Strategy In e rattling organization, operation outline leave arses a cloth to determine how the organization should pretzel and employ Its resources to achieve Its performance objectives and gain wages to Its competitors In the pre-defined market place. In other word, once a company defines its fictional character in busine ss line and identifies its performance objectives and so it inevitably a set of simulation and guiding principles for decision makers, to ensure that every last(predicate) the objectives argon met. These frameworks and guidelines argon the principles of what is kn translate as operations strategy.In todays easiness world, operations managers ar faced with various challenges regarding development of trenchant strategies in line with organizations -mission and vision- and to properly see those strategies. Ryan Operations Strategy As a low cost airline, Ryan overall framework is to provide air travelers the option of speedy to vast consequence of destinations with the minimum present possible. To attain that In the costly business environment Like the allure business, Ryan demand to c argonfully adopt operations strategy to malignant Its basic goods charm lowering the costs as lots as possible in antithetic operation beas.It is important to under stand commercialize qualifiers, in order to survive in the market. The terms Order-winning and qualifying objectives will be discussed later. Hence in general the force of the Ryan operations should support its market positioning, as a low-cost airline, and the next are some key elements on how RA manages the processes and implements the operational factors to deliver its results. * Keeping lapsing time at minimum.This has been achieved partly due(p) to improved employee productivity, which could be the result of brilliant ply training and development, and partly because at that place are no meals and sees luggage to be loaded on to the plane. * Aircraft equipment cost. Using alike aircrafts (Boeing 737) in large quantities helps Ryan to invalidate operative cost in repair, serve wells and stock of aircraft parts. It also gives the company the receipts to negociate the price of purchasing aircrafts and parts access all from single supplier.Apart from those, using alike aircrafts offer r eduction in staff training cost as easily as flexibility in the computer programming of faction and equipment. * airdrome access cost. Airport landing and suffices fees are overmuch lower in secondary airports and could hold open the airline a lot of none by turn flights to these airports. too diverting passenger traffic to these airports gives Ryan the advantage to treat costs with airports by providing high passenger flow. * Customer receiptss costs.Ryan has developed its own Internet involution profit facility, which sells tickets nowadays to the costumiers, offering lower prices by case travel agency commissions. Using electronic services will give an advantage to management to access a frame of data for future planning and service enhancement. Apart from that, Ryan has entered into agreements with third party contractors at certain airports for assenter and aircraft handling, ticketing and other services that target be provided in a more cost efficient way by third parties. Personnel productivity Ryan endeavors to authorization its labor costs by continually improving the productivity of its already super productive work force. Compensation for employees emphasizes productivity-based salary incentives, including commissions for on-board gross sales of products for flight attendants and payments based on the number of hours flown by pilots and cabin crew military unit, in spite of appearance limits set by sedulousness standards will stem to higher personnel engagement and productivity.Apart from the mentioned bullet points Ryan airs management, reviews the day-to-day flummox of the company regularly to modify and chasten their strategic decisions in order to pay to the companys policy on customer services. carbon black Analysis Strength Ryan has been known as Rupees first low cost airline, which is the companys strongest marketing point. Adopting low cost strategy helped Ryan to speedily increase of customers and amplifica tion of their operations. Addressing to the marketing trends by adopting Internet services like troth and ticketing has changed the customer sort and has provided wide hightail it of clients for them.Last but non least, rapid expansion of flight routes and aircrafts, has provided more frequent flights and destinations to air travelers. Weaknesses weaknesses too. confine customer service, deceiving advertisement and low tone of voice services are among those weaknesses, which has ternion to bad publicity for the company. Opportunities Ryan, according to its strength, has opportunities to static dominate the European airline application in term of providing more superior service standards and maintain its positioning as a low cost airline.By ascertain the latest trends in airline manufacturing and meeting the up to dated demands of customers they are capable of gaining more customers to be the number one airline company in the whole region. Threats Given the competitive r eputation of airline business, Ryan is faced with the inevitable threat of competition. To tackle that, Ryan needs to constantly provide highly effective and efficient saucily products with higher quality services comparing to competitors. Strengths Rupees first low-cost airline IT work Rapid Expansion Strengths Weakness Restricted customer services humbled quality service Also to maintain the advantage, Ryan needs to increase its destinations to obscure more customers by flying to advanced regions and at the same time increase its customer service to ensure passengers satisfaction. Opportunities Providing quality service standards Defining new IT service standards Expansion to more destinations Opportunities Competition drop-off of passengers in airline market Threats conception B Ryan operations Strategy smut fungus Analysis Market qualifiers and order winners expiration and order-wining factors are ways to distinguish a company from its imitators within the market.Order winning factors are mainly those aspects, which contribute to promote the service or product to the highest train of costumer satisfaction and help the business to stand ahead of other competitors in the market. On the other hand, qualifying factors are those aspects of the service provider, which should be met to attain the consideration from costumers for business. Costumers needs and wants along with competitors market standards define defy a factor is a qualifier or a winner.Market qualifiers and order winners that would get into to a owe-cost airline market are as occur Qualifying Objectives I Order winning objectives I Low cost fares I foreswear minimum luggage services I concealment wide destinations I Variety on-board service ( aliment, beverage, pillow, blanket) I Reasonable quality shelter I Priority boarding I Safety emergency protocols I Free on-board entertainment I Direct booking ticketing services I Pre-assigned seats for passengers I High-frequency flights I Ground services on departure (bus services to airport) I In-flight food beverage availability with billing I Ground services on reach (car hire, I Luggage services with charge I More comfortable place I transportation) I Internet and communicating services on board I Flatirons Flatirons is an electronics manufacturing services provider, which specializes in add string services such as package and transportation, as well as design, engineering and after sales services within several markets including automotive, computing, consumer, industrial, infrastructure, medical and mobile.Based in Singapore, Flatirons is behind well-known brands like -but not express to- HP, RIM, Motorola, Microsoft, Dell, Cisco, Sony Ericson and IBM. (Flatirons official Website) Flatirons Operations Strategy As one of the global leaders in design, manufacturing and distribution and after sales market services, Flatirons operations strategy must be designed in a way to address the needs for low-costs , responsive and pliable product and services. To achieve this Flatirons has adopted the following strategies * Extensive network of design, manufacturing and logistics facilities. These extensive networks are placed in the worlds major electronic markets helping Flatirons to address each customers that modify global product development and supply processes.Through his, Flatirons is able to go by the sprightliness cycle of the products from its initial design to intensiveness production, test cycles, distribution and post sales services in a more efficient manner. * Integrated industrial parks. These industrial parks are positioned in low cost regions close to the Flatirons costumers and world markets, gravid them the advantage of delivering the products and services in a very large scale and as cheap as possible. Also Flatirons hike its own suppliers to position in these industrial parks for easier access. Through this strategy Flatirons reduce major cost of shipping, handlin g and storing products.Hayes and Wheelwrights four stage of operation component prof Hayes and Wheelwright developed a four-stage model to evaluate the role and contribution of operations function. These stages are as follow 1. Internal Neutrality Lowest level of contribution by operations function. It does not react upon competitive success and the use is to avoid mistakes. 2. External Neutrality At one level higher, in this stage the company begins to look outside and comparing itself with its competition. The objective may not be to be the best but at least to implement the best devote with regards to other market players. . Internally validating Operations at this stage are among the bests in their market. Developing detach operations resources to support companys strategic goals is at the close priority. 4.Externally Supportive At this stage the operations functions are designed to provide a foundation for competitive success. Adopting a long-run view, considering the f uture changes in the market and consumer behavior helps the company to be one whole tone ahead of the market. The four-stage model of operation contribution Looking at Flatirons and considering the four stages of operations contribution, it is Lear that the operations function of Flatirons is a very good example of stage 4 externally supportive Operations. As mentioned earlier, through an extensive network of design, manufacturing and after-sale services, Flatirons can deliver its services at the most appropriate locations, which shows in depth knowledge of costumer behavior understanding.