The Invention Of Our Modern Day Fracking - 1299 Words

Yes! Greater independence from foreign oil would be a positive, and yes, cleaner air is good for your health, and most certainly, everyone loves lower gas prices. According to a spokesman from Pinnacle, a Halliburton service company, â€Å"In the more than 60 years following those first treatments, more than two million fracturing treatments have been pumped with not one documented case of any treatment polluting an aquifer – not one.†(â€Å"Shooters-A Fracking History†). This statement may lead you to believe there is no need for concern, but there is a big pink elephant in the room. Arguments against these statements would prove futile, at a first glance, but understanding the true cost, to the environment and our safety could prove more valuable than the money earned. The beginnings of our modern day fracking process reside in a U.S. Patent No. 59,936, issued to a Col. Edward Roberts, in November of 1866, during the civil war. Robert’s idea, dubbed â€Å"Exploding Torpedo†, involved dropping artillery rounds down a well, filling it with water, to concentrate the concussion, thereby fracturing the surrounding rock, allowing for greater access to the gas or oil below. (Hicks, â€Å"See an Exploding Torpedo†). This process has improved greatly and the Environmental Protection Agency now refers to hydraulic fracking as the entire process, from the gathering of water used until waste disposal. What was once thought to be cost prohibitive is now more cost effective than ever. OnceShow MoreRelatedHow Do Energy Coursing Through The Twenty First Century?1156 Words   |  5 Pagesenergy just†¦ happens? We used to burn wood in furnaces to warm our houses, but in recent years we have switched into a modern world of air conditioning and indoor heating. We plug our chargers into the wall when we sleep and our iPhones and laptops are fully charged the next morning. Oil lamps and stoves have become things of the past. We used to know exactly where warmth and light came from, but with all these new advances and inventions, we’re not so sure. So again, how does energy happen? ThereRead MoreGlobal Warming And The Negative Environmental Impacts1364 Words   |  6 Pagesdebated about topics surrounding global warming and human contribution is fracking. Fracking is the process of shooting a high pressure liquid into subterranean rocks in order for the gas to come out which is done usually to be able to sell gas at a cheaper price. Modern day fracking did not become popular until the 1990’s when a guy named George P. Mitchell combined hydraulic fracturing and horizontal drilling. Although fracking does make buying gas cheaper people forget to look at the negative impactsRead MoreOpec And Where We Get Oil From1279 Words   |  6 PagesOPEC and Where we get oil from In the 21st century three leading producers of oil; United States with 13.7 million barrels per day, Saudi Arabia with 11.9 million barrels per day, and Russia is extracting 11 million barrels of oil per day in 2015. At the moment 50% of United State’s domestic consumption is met by the oil it produces while the other 50% must come from foreign oil to meet demands. The U.S. imports almost as much oil as we produce. Saudi Arabia is the world leading exporter of oil andRead MoreHuman Induced Climate Change : Energy Use1349 Words   |  6 Pagesunstable and devoid of the atmosphere that we know of today. It was not until bacteria were able to fix nitrogen did the Earth begin to develop its nitrogen and eventually nitrogen-oxygen atmosphere allowing modern hominids to advance. Earth was cooler after the chaotic activity of its early days subsided, experiencing multiple Ice Ages and periods of severe warming. The last major Ice Age occurred around one-hundred thousand years ago, a nd profoundly impacted life on Earth. Although Earth continuedRead MoreIs Technology More Hurtful than Beneficial?870 Words   |  3 Pagesbeneficial? Introduction: Within the last century, electronics grew faster than ever anticipated. With computers, cell phones and computers in cell phones, many consumers cannot even use the high-tech electronics sold to them. Whether through new invention or simply by means of innovation, countries are advancing in technology everyday. As technologies advance, a natural side effect of the gains they produce can be seen in the degradation of the local surrounding environments. Ground, air and waterRead MoreThe World s Oil And Its Impact On The Economy1926 Words   |  8 Pagesextracts rock to supply data that can be compared with previous analysis of rock fragments. The data compiled identifies characteristics indicative of oil reservoirs by observing soil horizons, texture, penetrability, and porosity. The concept of Oil Fracking was first tapped into by Col. Edward Roberts, a civil war veteran. During the battle of Fredericksburg, VA he drew the concept from exploding artillery into a narrow canal obstructing the battlefield (Manfreda J.). In 1866, Robert patented the â€Å"ExplodingRead MoreThe Role Of Photographer As An Agent For The Environment1228 Words   |  5 Pagesis unfair, unjust, or discriminatory so they document with all media so that others see what they see, our direct infliction of atrocity on humankind, nature, and the Earth we all inhabit. They do so with the assumption that they will elicit a kind of meaningful response from the public and decision-makers. This book considered how photographing the beauty in nature mirrored the modern invention of photography and initially, photographers captured the picturesque landscapes, exotic places and rareRead MoreWater Is The Most Valuable Resource On Earth Essay1811 Words   |  8 Pagesrivers, it is in plants, organisms and underground (Perlman). Sadly, Earth’s freshwater supply is diminishing; the natural resource is used commercially and independently. Due to overuse, fresh water needs to be preserved for as long as possible until our reservoirs are restocked. Even though Earth is 75% water, only a small part is freshwater: about 2.5% (Perlman), so saving freshwater must be the utmost priority. This essay explores the role of water from the beginning of time all the way to the presentRead MoreHow Can Make Water And Save Planet For The Planet1811 Words   |  8 Pagesfought over water-unless we change our approach to managing this precious and vital resource†(Serageldin, Eart h Wars pg. 57). One company that is part of the problem is Nestle witch According to the movie Flow: For Love of Water (2008) Nestle is pumping so much water from Michigan that some of their small water ways have turned to mud fleets or dried up and stopped flowing. Now there are ways they can change that pump less is one or maybe invest in one of the inventions that will be mentioned later.

Type Of Resources Essay - 1943 Words

1.3 Describe the type of resources Business Conferences- Again, with business conferences there is a specific budget for hiring the room, equipment and if they’re hiring an external speaker. The venue can range for  £60pp or  £12,000, depending on how large the group of attendees is and how large the venue has got to be. Also, it may depend on the date and time you are wanting to hire it as certain times can be more expensive than others. You would also need presentation equipment. This includes projectors, a laptop and a microphone if you are in a large setting, if in a smaller setting possibly some handouts, whiteboard and flipcharts with easels. An important feature to have is an attendance list- this is essential as if it’s a private†¦show more content†¦To hold a press conference, you need to get information out there about the conference and write up a press release. Distribute this up to a week before the actual conference as it gives media outlet times to pick your event over others that may be happening at that time- you need a press release as it gives information about what you are going to be talking about and also gives the media outlets time to write up questions. Press conference motives can range from positive to negative, for example a negative one may be an appeal for information on a missing child. As you can see here it’s the press conference for the appeal of missing child Madeline McCann, this is a negative press conference but can get the headline on a newspaper. Or it can be positive for example press conferences for the new England manager. The event manager needs to schedule the date and time and send this out to out to the delegates through email or phone call, so it is essential for the event organiser to have the resources to do this- a computer, telephone and contact details for the media outlets. When attending the venue, the speakers will also need microphones, this is so they can be heard by all in the room and get the message across. A resource which is essential for these events is that a press kit, this should include a brief outline of what the issue being discussed is or the program you are trying to publicise- but they can be expensive. Providing tea, coffee, waterShow MoreRelatedA3 Civil Rights Citizenship And Participation1216 Words   |  5 Pages1: Balancing Liberty, Order, and Democracy A balancing act occurs in US government and society between the rights of individuals and the maintenance of the common good, which can affect the whole country. a. Write a 250- to 500-word argumentative essay on one of the listed topics. Choose a topic that you find interesting or is somehow relevant to you: Why are there laws limiting the freedom of speech? Why is it important to balance majority rule with minority rights? Is the use of civil disobedienceRead MoreHistorical Process1214 Words   |  6 Pagesand assess and validate information. Introduction For any historian, it is important to find useful resources and analyze relevant information from those sources. This activity will help you practice reading and evaluating the information presented in historical documents. In this activity, you will read two primary-source historical documents, take notes on those documents, and write a short essay about the documents based on your notes. __________________________________________________________________________Read MoreEssay on events of apush1186 Words   |  5 Pagesand assess and validate information. Introduction For any historian, it is important to find useful resources and analyze relevant information from those sources. This activity will help you practice reading and evaluating the information presented in historical documents. In this activity, you will read two primary-source historical documents, take notes on those documents, and write a short essay about the documents based on your notes. __________________________________________________________________________Read MoreHuman Resource Planning Is The Most Powerful Tool Of Any Organizations Success1090 Words   |  5 Pagesâ€Å"Human resource planning is the most powerful tool of any organization s success and the training of employees is regarded as one of the most important functions of effective resources management† (Jain, 1999). In the li ght of the aforementioned citation, this extract aids in inaugurating this Session Long Project (SLP) in a befitting manner. This essay will deliberate upon the intensified benefit that on-the-job training provides an organization. Coupled with, the impartial methods human resourceRead MoreParents Responsibility1022 Words   |  5 PagesThis WebQuest is a follow-up lesson to consolidate what you have learnt about writing an argumentative essay. There are 2 components to this assignment: the Essay component and the Reflection component. Essay Component First, you are to research online on what an argumentative essay is all about, the grammatical features of an argumentative essay and how you should structure your argumentative essays. Secondly, you are to read the articles provided in this WebQuest and you are to figure out howRead MoreDavid Suzukis a Planet for the Taking953 Words   |  4 PagesTaking In the essay A Planet for the Taking, David Suzuki describes Canadians odd appreciation for this great natural bounty we call our own. He is an internationally acclaimed scientist who is concerned about the welfare of Canada. Suzukis intended audience is the Canadian population that does not realize the grave danger they are instilling upon themselves by haphazardly taking our resources without looking at the subsequent repercussions of their actions. The essay is persuasive andRead MoreProj 5861372 Words   |  6 PagesUsing MS Project, create a project schedule and align resources – 35 points * Analyze project schedule and resource allocation: two essay questions – 20 points Please provide these two deliverables (MS Project file and MS Word document) to the Week 3 Dropbox. Please refer to the course Syllabus for your due date. To help guide you through these deliverables, please follow the three step process below. Step 1: Update MS Project with Resource Information Back to Top Project Schedule InstructionsRead MoreEssay about What I Have Learned in My English Writing Class1064 Words   |  5 Pages I have learned many things throughout the course of the term, including such things as: how to write an essay and how to improve on essays that I have already written, how to locate and composite better research through the use of numerous resources found at the campus library, the internet, and the â€Å"Common Sense† textbook, how to cite research, examples, and quotations properly within the contents of my research paper as well as document it accurately according to MLA standards. Through theRead MorePurdue Owl Essay Writing1163 Words   |  5 PagesOWL This page is brought to you by the OWL at Purdue (http://owl.english.purdue.edu/). When printing this page, you must include the entire legal notice at bottom. Contributors:Elyssa Tardiff, Allen Brizee. Summary: This resource describes why outlines are useful, what types of outlines exist, suggestions for developing effective outlines, and how outlines can be used as an invention strategy for writing. Four Main Components for Effective Outlines Ideally, you should follow these four suggestionsRead MoreChild Health And It s Impact On Child Learning898 Words   |  4 PagesChild Health And It s Impact On Child Learning In this essay the topic that is being discussed is Child Health. The things that will be discussed within this topic will be how child health impacts the way the child learns. The essay will also be discussing local resources that will be able to help the parents and the child. This essay is very helpful because a child s health is very important and it can very well impact how the child learns throughout school or even when home schooling, so

The Flight of the Kittyhawk free essay sample

The case showed that HP valued technical innovation as a key to the business success. From the beginning, HP had employed a management by objective (MBO) process that motivated its people to focus on the potential paths of innovation and strategy to achieve its goals. Hence, when the idea for the Kittyhawk project came up, Spenner received the support of Hackborn , and Rey Smelek , the same people who promoted Spenner to General Manager of the Disk Memory Division (DMD) and supported Spenners â€Å"concept-driven thinking. The project also received executive support from the top ranks of HP despite the hesitation of some of the RD section managers in view of the unclear market of the proposed new product. HP seems to have done everything right. They had set up an autonomous project team, and gave the project heavy senior management support. It was then easy for Spenner to create the team for the development of the project. We will write a custom essay sample on The Flight of the Kittyhawk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Kittyhawk team was not governed by the divisions traditional development processes and was given autonomy to develop the drive, find new markets and cultivate its customer base. Seymour and White, both with reputations for â€Å"quick-thinking and action,† led the RD and marketing divisions, respectively. The Kittyhawk managers carefully selected their staff of exceptional employees from within HP, composed of risk-takers that would be more excited by the market potential of a 1. 3-inch drive than by its technological capabilities. HP has never been a pioneer in the disk-drive business, and Kittyhawk was considered a pioneering effort by the company. HP concentrated its efforts on the most productive stages of the NPD process. The core team for the development of the 1. -inch drive came from within the company. The whole process of development was done within the company but the project team outsourced the manufacture of the drive to an external supplier with proven expertise in miniaturized manufacturing Japans Citizen Watch Corporation which designed and built an automated production line for Kittyhawk. Initial market research was undertaken by Se ymour and White but to give Spenner reassurance, the team contracted a highly reputable research firm that specialized in high tech markets to independently gauge the magnitude of Kittyhawks opportunity. However, as no clear market was evident yet, the research firm ended up deriving their conclusions from the Kittyhawk team. As a result, the results of the independent study only mirrored the thoughts of the team. This may have contributed to the error in the target market of the Kittyhawk. HP provided adequate resources and focused RD funding to the project team which were critical to the success of its NPD process. Eventually, the Kittyhawk project failed to meet its goals but HP still acknowledged its value.

Social Marketing Communication Campaign

Question: Discuss about the Social Marketing Communication Campaign. Answer: Introduction: The Australian Road Safety Foundation is a non-profit organisation in Australia who strives to improve road safety awareness among the common public. The main goal of this organisation is to enhance driver education and bring the reduction in the impact of trauma caused due to road accidents. Improvement of road safety outcomes is the primary focus of the organisation that can be achieved through constant research and innovations. Educational programs are conducted for persuading policy makers for addressing road safety issues. The key areas of operation are advocacy, education and research (Hughes et al., 2015). According to World Health Organisation (2013) non-profit organisations that look after road safety help in developing a sustainable strategy for the reduction of economic and social costs of road accidents. Such organisations provide a platform for future advocacy programs through research. Support and help must, therefore, be provided to these organisations so that they can fulfil their objectives of bringing community development (Bahadorimonfared, 2013). Non-profit organisations incorporate practical solutions for addressing community issues by embracing innovations. The magnitudes of the issues are well understood by the organisations that go on to put a focus on solving the root-causes of the issues (Yannis et al., 2014). As opined by McIntosh and Howe (2014) a number of non-profit organisations have come forward to improve scenario of road accidents across the world. They provide effective and quality common services to agencies, departments and boards that have a shared objective. Different tools and aids are used for promotion of the social message. A number of factors work together for successful implementation of the campaigns (Ivers e al., 2014). Campaign focus The program would aim to discourage drink driving and reduce the incidence of road accidents due to drink driving. Drink driving would be discouraged by disseminating the case studies of accidents caused by drink driving and stories of individuals whose life has changed due to drink driving accidents in direct or indirect manner. A number of accidents are caused every year due to drink driving; however, the consequences are not known to everyone. Mortality rate is high in case of such accidents, and vehicle users, as well as pedestrian users, are victims of such careless driving (Curtis et al., 2016). People in the community have an understanding of the impact of drink driving, but there is a lack of accurate understanding of the implications of drink driving among the masses (Wilson et al., 2016). Informing the potential drink drivers about the definite case studies that have led to a number of drastic aftermaths would, therefore, be beneficial in order to change the mindset of the people. Chances lie that individuals would develop an awareness of the impact of drink driving when they come to know about the true stories of people who have been impacted due to drink driving. Their feelings, viewpoints and thoughts hold the potential to make a mark on the minds of people, thereby restraining them from drinking and driving. SWOT analysis A Strength, Weakness, Opportunities, and Threats (SWOT) analysis is to be conducted for determining the current effectiveness of the non-profit organisation and the possibility for development regarding initiatives for reducing drink driving. Strength- Australian Road Safety Foundation has effective communication with key stakeholders in the community, and therefore the relationship between the organisation and the stakeholders is strong and noteworthy. The organisation is involved in collaborative initiatives for alcohol-impaired driving. The Acts and policies of road safety are adequately followed by the organisation. There is a scope of creating new thought process among the public that encourages accountability for drinking and responsible alcohol consumption (Mitchell Dunlop, 2016). Weakness- The main weakness is the misconception that behavioural changes occur out of awareness. There is also a lack of substantial research on initiatives that are novel and innovation but have been proved to be effective in changing behaviours. Lack of comprehensive advancement to drink driving is also another issue. Traditional campaigns trying to incorporate fear among the public have not been successful in the recent years. Opportunities- the positive campaign can be created that has the focus on promoting leadership in a community. Women of age between 21 to 30 years can be targeted in this proposed initiative as this section of the community has not been addressed in the previous initiatives. Social media can be used for disseminating the case studies and stories that individuals have to share. Threats- It has been proved that the alcohol industry makes the women and youth its target with promotion campaigns that are effective. It is not sure that women would respond to the campaign. Initiatives for drink driving have been found to reach a point of saturation (Bazzo et al., 2017). Target market Since Australia has a culture of high alcohol intake, mostly in a younger population, the majority of the drink driving accidents have the involvement of individuals of the younger age group. Young adults have the tendency to drink with the clear intension of becoming intoxicated, and therefore accidents are common to occur (Fitts et al., 2016). Around 86% of Australians of the age 14 years and over have the tendency to drink one or more times in their lifetime. 37% Australians of age 14 and above drink alcohol on a weekly basis. 18% Australians above the age of 14 drinks to the extent that causes risk to them in some form or the other. 1 out of every 4 women has the tendency to drink while they are pregnant. Young Australians have their first drink at 15.7 years on average (druginfo.adf.org.au, 2017). The target market for the proposed initiative is, therefore, the younger adult population of the country. Since this is a social marketing strategy and there is no actual product to be sold, it is information that is to be promoted. The product is information on case studies of drink driving accidents and plights of the individuals suffering such accidents in a direct or indirect manner expressed in their own language. The actual product is the physical and tangible product associated with the marketing campaign (Hollensen, 2015). In the present case, it is the promotional materials given by the campaign. The core product is the overall benefit of the products (De Mooij, 2013). For the present case, it is the change in the behaviour of the people regarding drinking and their attitudes and beliefs towards drinking. Making the individuals who drink come in contact with the stories of lives of people being affected by drink driving would benefit the society by bringing a positive change in their drinking behaviour. They would be discouraged to drive after drinking or encouraged not to drink at all. The economic, social and health costs of drink driving would reduce significantly as the most important consequence of the change of behaviour. There would be a remarkable decrease in the mortality resulting from road accidents. Drink driving not only causes loss of lives but also the loss of properties. It is therefore implied that preventing drink driving would prevent the loss of properties to innocent individuals who fall victims of such careless behaviour (Hollensen, 2015). The marketing component of place as applied to this case is the locations where the promotions would take place (Armstrong et al., 2014). Various forms of media are to be used for disseminating the findings. For example, the proposed places of promotion would include online sites like YouTube, Twitter and Facebook. The rationale behind this is that the young age population have a growing connection with social networking sites (Kotler et al., 2014). The suggested places of putting forward the videos containing talks can include movie theatres. The reason for this is promotion based on the genre can effectively reach the target market. Besides, for reaching to the young population, places like college campuses and a university would also be made the target. A large section of the young population can thereby be addressed. Another effective way would be to send mails to the target audience as this method has the probability to come in contact with influencers of the target market, that is friends and family members. Other initiatives include direct communication with individuals affected by drink driving in shopping malls and movie theatres that would target mainly women (Armstrong et al., 2014). Promotion Social media would be vital in reaching to the primary as well as the secondary target market. A Facebook page can be created wherein the individuals coming forward to share their story can put up posts and any related images. Viral advertising can be considered as one of the prime means of reaching to the target audience. Videos need to be creative and exclusive in spreading the message. Different forms of online communication are effective in reaching out to the young generation. Advertisements can be brought to the desired population based on particular psychographics and demographics (Lee Kotler, 2015). Evaluation of effectiveness of message Since the promotional recommendations are multi-dimensional, a number of tools are to be used for evaluating the effectiveness of the message. The most prominent method would be to undertake a survey before and after the proposed campaign for testing the change in behaviour, attitude and beliefs in relation to drink driving. Surveys collected just after the promotion would highlight the success of the intervention. The overall success of the imparted message can be understood through reports of reduction of a number of driving charges and suspensions and accidents. The number of offences is to be monitored rigorously (Esser et al., 2016). Conclusion In this social marketing plan, the strategy involved recommendations for imparting knowledge among the public about the impact of drunk driving. The goal would be to make them have an encounter with the real-life stories of individuals affected by this devastating causal factor. It is desirable that promotional tactics are tailored in order to reach the target audience. It is expected that the proposed campaign would achieve the desired success. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bahadorimonfared, A., Soori, H., Mehrabi, Y., Delpisheh, A., Esmaili, A., Salehi, M., Bakhtiyari, M. (2013). Trends of fatal road traffic injuries in Iran (20042011).PloS one,8(5), e65198. Bazzo, S., Black, D., Mitchell, K., Marini, F., Moino, G., Riscica, P., Fattori, G. (2017). Too Young To Drink. An international communication campaign to raise public awareness of fetal alcohol spectrum disorders.Public Health,142, 111-115. Curtis, A., Coomber, K., Hyder, S., Droste, N., Pennay, A., Jenkinson, R., ... Miller, P. G. (2016). Prevalence and correlates of drink driving within patrons of Australian night-time entertainment precincts.Accident Analysis Prevention,95, 187-191. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Esser, M. B., Bao, J., Jernigan, D. H., Hyder, A. A. (2016). Evaluation of the evidence base for the alcohol industrys actions to reduce drink driving globally.Journal Information,106(4). Fitts, M. S., Palk, G. R., Lennon, A. J., Clough, A. R. (2016). The characteristics of young Indigenous drink drivers in Queensland, Australia.Traffic injury prevention, 1-7. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hughes, B. P., Anund, A., Falkmer, T. (2015). System theory and safety models in Swedish, UK, Dutch and Australian road safety strategies.Accident Analysis Prevention,74, 271-278. Ivers, R. Q., Nguyen, H. T., La, Q. N. (2014). Status of road safety and injury burden: Vietnam.Journal of orthopaedic trauma,28, S50-S51. Kotler, P., Keller, K. L., Ancarani, F., Costabile, M. (2014).Marketing management 14/e. Pearson. Lee, N. R., Kotler, P. (2015).Social marketing: Changing behaviors for good. Sage Publications. McIntosh, J. L., Howe, C. L. (2014, November). Road Safety Management in Australia: Building capacity through coordinated action. InAustralasian Road Safety Research Policing Education Conference, 2014, Melbourne, Victoria, Australia. Mitchell, J., Dunlop, A. (2016). Alcohol consumption: monitoring, regulation and impact on public health. Radaev, V. V., Kotelnikova, Z. V. (2016). Changes in Alcohol Consumption and Governmental Alcohol Policy in Russia.Economic Policy,5, 92-117. Statistics - Drug Prevention Alcohol Facts - DrugInfo. (2017).Druginfo.adf.org.au. Retrieved 25 January 2017, from https://www.druginfo.adf.org.au/topics/quick-statistics#alcohol Wilson, H., Sheehan, M., Palk, G., Watson, A. (2016). Self-efficacy, planning, and drink driving: Applying the health action process approach.Health psychology,35(7), 695. World Health Organization. Violence, Injury Prevention, World Health Organization. (2013).Global status report on road safety 2013: supporting a decade of action. World Health Organization. Yannis, G., Tira, M., Tiboni, M., Panea, L., Kiss, ., Trk, ., ... Vankov, B. (2014, April). Assessment of road safety legislation, policy and institutional capacity in South-East European regions. InTransport Research Arena (TRA) 5th Conference: Transport Solutions from Research to Deployment.