Ernest Hemingway ` A Farewell to Arms`

With its relatively simple plot, sparse language, and seemingly traditional background of love and war, Earnest Hemingway's third novel, â€Å"A Farewell to Arms† stands as one of the most highly regarded novels of the twentieth century.Beneath the traditional surface of the novel revolutionary narrative techniques and penetrating appraisals of political and social themes interact to produce, perhaps, the most richest and profound work of Hemingway's career.The themes and   emotions of â€Å"A farewell to Arms† are stated indirectly, through an unreliable narrator, but beneath the familiar-seeming surface of the story, like an iceberg, â€Å"which  Ã‚   Hemingway often took to be the apt image of his art.† (Bloom 10)One important technique Hemingway uses in â€Å"A Farewell to Arms† is to tell the story from a 1st person narrative point of view. This allows for the inclusion of ambiguity and unreliability in the story, so that the reader can never be e xactly certain (as one can in omniscient narration) of the nature and specificity or meaning of the events that are being recounted.The first step toward this ambiguous and unreliable narrative is to create a character with an outward traditional â€Å"face:† that of a soldier; but with a non-traditional inner-self: â€Å"the book is cast in the form which Hemingway has apparently delimited for himself in the novel-diary form.It is written in the first person, in that bare and unliterary style[†¦] in that tone which suggests a roughly educated but sensitive poet who is prouder of his muscles than of his vocabulary.† (Meyers 121)The poetic narrator caught in a war that he is only ambivalently engaged in at an emotional level, and then caught up in a whirlwind love-affair that he may or may not be faking,generates an enormous degree of novelty in Hemingway's characterization. The fact that the narrator spends a great deal of his time contradicting himself or acting in direct opposition to his expressed beliefs endows â€Å"A Farewell to Arms† not only with verisimilitude, but also with a multi-layered theme, one which must be searched for by the reader as he or she follows along with Fredrick Henry's own quest.Henry says he is in love with Catherine, but then immediately remarks: â€Å"I knew I did not love Catherine Barkley nor had any idea of loving her. This was a game, like bridge, in which you said things instead of playing cards. Like bridge you had to pretend you were playing for money or playing for some stakes.† (Hem 30-31)This dynamic use of theme marks one of several innovative narrative techniques at work in the novel. By subsuming even his character to the (hidden) theme of the novel, Hemingway allowed for an intense degree of reader-identification and thematic resonance. The theme of the novel is probably most directly and explicitely stated by Frederick Henry's observation that:  Ã¢â‚¬Å"If people bring so much co urage to this world the world has to kill them to break them, so of course it kills them.The world breaks every one and afterward many are strong at the broken places. But those that will not break it kills. It kills the very good and the very   Ã‚  Ã‚  Ã‚   gentle and the very brave impartially. If you are none of these you can be sure it will kill   Ã‚  Ã‚  Ã‚   you too but there will be no special hurry.† (Hem) This theme, one of bitterness, regret, and mortality — where heroism and courage are met only by death is decidedly not a traditional theme for war novels or love stories. By digging deeply beyond the surface layers of the novel, an astute reader will find that the aforementioned traditional themes of the heroic soldier and the happy lovers gives way to a more probing, penetrating — and accurate — view of love and war, at least in light of Hemingway's personal beliefs and experiences.Beneath the romantic surface is a brutal truth of death and regret and waste and sadness: â€Å"For a war novel, however, A Farewell to Arms ends rather surprisingly, with the strangled and stillborn death Of Frederic's and Catherine's infant, and Catherine's subsequent death by hemorrhaging.† (Pozorski)In fact, this theme is foreshadowed and hinted at throughout the course of the novel by way of   Henry's unreliable narration and also by way of the use of symbols and wordplay through the novel's rising action. Key to Hemingway's themes being â€Å"masked† or mirrored is his use of wordplay and puns.The title of course operates as a â€Å"pun † of sorts: â€Å"A Farewell to Arms involves a play on words relating both to Frederic Henry's desertion from the Italian army and to his later leave-taking of Catherine Barkley after her death in Switzerland.† (Harrington 59)However, there are other instances of puns and wordplay which specifically point out to the astute reader that Henry's surface level narration cloaks the deeper more desolate themes recounted above.â€Å"One highly revealing play on words in A Farewell to Arms involves Frederic's returning to the front before his knee is completely healed. He has only â€Å"partial articulation† in the wounded leg (96), a pun that captures his reticence and failings as narrator†¦ Similarly, while making their diagnosis, the doctors in Milan â€Å"[t]est [Frederic's] articulation† (96), which matches the reader's task in working through this intricate text.† (Harrington 59)

A Case Analysis: Integra and Intex’s Problem Project

Marketing and promoting new technology has always been undemanding due to the growing trend in business and commerce of going electronic. However, not all technology is successful in their entry into the world of business.One very good example of this incident is that of Integra and Intex’s Banking and Loan Insurance Software System (BLISS) project. Although the software was completed, it was never introduced to credit unions. What happened then? How come such a very innovative project became a wasted product?   What were the mistakes made? Most significantly, what can the two businesses do to cope with the damaging effects the project has brought about?Case BackgroundThe BLISS project was spearheaded by two firms, namely, Integra Financial Corporation and Intex Consulting. Integra Financial Corporation, a life insurance company based in Quebec, Canada, is active in insurance, trust services, securities brokerage and asset and portfolio management (Roy, 2003, p. 445). The co rporation is responsible for approximately 8 billion dollars of assets while the work force consists of more than 2,200 permanent employees (Roy, 2003, p. 445).On the other hand, the partner company, Intex Consulting is a firm that specializes in the installation and design of information systems. It is actually a Canadian branch of a large international information system integration firm who wishes to gain its prominent place in Canadian banking business (Roy, 2003, p. 445). The firm is widely known for its expertise in the U.S. banking industry concerning system integration and development (Roy, 2003, p. 447).Although Integra has a competitive share in the insurance banking business, it does not have the whole of Canada. The company only emerges in Quebec due to one of its unique insurance plan. This plan is the Loan and Mortgage Insurance plan, also called the corporation’s â€Å"cash cow† (Roy, 2003, p. 446).What makes it different from plans of other insurance co rporations is its special software that enables a customized calculation of the expenses per client and directly links Integra’s database with the participating banking institutions. However, the software is limited for use only in Quebec where the banking institutions have somewhat similar structures. When it comes to the national market, Integra cannot venture into it since the different banking structures and institutions are diverging and dissimilar. Thus, the loan insurance plan was inapplicable.This very challenge has allowed the search for a way to penetrate the loan insurance business in the national network. It is in this situation that contact was made with Intex Consulting regarding Integra’s dream software. Thus, after the meeting of the two business establishments, the BLISS project was born and launched in the beginning of 1996 (Roy, 2003, p. 448).The primary goal of the joint project was to develop an appropriate technology solution to connect Integraâ⠂¬â„¢s loan insurance systems with its prospective clients’ banking and loan systems, particularly, a software system that can bridge the differences of the different structures of the diverse banking institutions and loan systems (Roy, 2003, p. 447).Key persons in both companies were then appointed for the project’s completion. Everyone was eager to see the results and was very optimistic because at that time, the project was a major endeavor and a promising success.Everyone saw the proposal as a means to expand the company. In addition, everyone was confident with the decision of pursuing the project. One would actually ask why but why not? Everyone believed that Integra is capable of doing so, due to its very long and successful experience in loan insurance business and that Intex has the guts of designing and developing an error-free software system since the firm is known for its competitiveness (Roy, 2003, p. 448).

Motivations of War Assignment Example | Topics and Well Written Essays - 500 words

Motivations of War - Assignment Example The inefficient manner in which search operations for Osama-bin-laden was carried out showed that the American government’s interest lay elsewhere – namely the oil rich Iraq. The supposed presence of Weapons of Mass Destruction in the hands of the authoritarian Iraqi leaders Saddam Hussein is also proven to be a fabrication. Hence, the real motivation for the ongoing War on Terror operations seem to be to secure strategic material interests of the United States. In this process, the consequences for Iraq/Afghanistan civil society and its local economy is given scant regard. We could analyze the War on Terror operations within the framework of ‘Just War’ theory presented in the book â€Å"The Origins of War: Biological and Anthropological Theories†. Admittedly, the 9/11 terror strikes were heinous acts that cannot be justified under humanitarian principles. The 9/11 attacks were not an attack on the United States alone, but on all of human civilization. Continuing in this vein, one could argue that the threat posed by networks such as Al Qaeda is potentially as big as that of totalitarian rulers of the past, including Hitler and Stalin. Hence, it won’t be illogical to equate the ongoing military engagements of the United States to its major confrontations against Nazism and Stalinism. (Dowd, 2009) But those state apologists who make these claims do not make a serious effort to justify the War on Terror with the conditions laid down by the Just War theory, most likely because the case is a weak one. The invasion and occupation of Iraq is a breach of several of the Just War conditions, the most blatant of which is the numerous civilian fatalities that the war has caused. We also realize that the doctrine of Pre-emptive war, which was the cornerstone of the eight year term of George W. Bush, has several flaws in it.

Criminal Law Essay Example | Topics and Well Written Essays - 250 words - 6

Criminal Law - Essay Example rtunity for the federal government to pursue and pressure criminals and terrorists this is one of the effective ways of ejecting criminals including drug dealers and terrorists among others out of their cocoons. Because the Patriot Act is not just confined to the pursuit of terrorists, its focus on other areas of crime makes it an effective tool in dealing with crime in general. The government needs no court approval in order to summon a suspected computer or internet criminal. In the age of technology, with no effective anti-crime legislation such as the Patriot Act, a society is bound to crumble as criminals take control. Because the Patriot Act overrides the civil rights of individuals, the government is at liberty to obtain information about suspected individuals thus it is in a position to uncover and apprehend risky individuals. The act creates the possibility of aborting terrorists’ plans before they are actually executed, thus making it an effective tool for fighting terrorism. Though the Act is effective, the government should come up with an initiative in which every individual is expected to know at least ten neighbors and report any strange behavior of their neighbors as soon as they

Implementation plan Essay Example | Topics and Well Written Essays - 1500 words

Implementation plan - Essay Example The number one step for implementing the proposal is to obtain approval from the leaders in the health sector. This will be very important, as you can be sure of their full support. It is always vital that the leaders give you the go ahead in order to proceed with the implementation of the plan. The leaders are responsible for linking you up with the authorities in charge of regulating the health care provision in the country. It also helps in ensuring that you acquire the resources required for successful implementation of the plan. The best strategy to win the approval of the leaders is to enlighten them on the importance of the plan and the massive benefits it will bring on the target population. Equipping them with the full information about the whole plan is vital if they have to give their support for the plan implementation. A written request about the plan to the leaders is necessary as opposed to word of mouth. The leaders must in turn reply in writing. For the members of st aff, seeking for their involvement in implementing the plan will be an easy task once the leadership approve. Once the leadership of the organization gives the go ahead for the plant implementation, the staff is most likely to follow suit. Upon approval by both the leadership and fellow members of staff, the plan can then progress to the next stage. As described in the introductory part, Urinary Tract Infections (UTIs) have consistently grown in prevalence among patients who have indwelling catheters. CAUTI increases cost of medication in hospitals and accounts for a higher percentage for mortality and morbidity (AACN, 2015). CAUTI can be preventable through adoption of viable precautionary measures. One of the major contributing factors to CAUTI is the extended duration of catheterization as well as insertion of the catheters without adequate reason as to their requirements. CAUTI results from three major aspects. One is the

The Taxation of Household Savings as Presented by the Mirrlees Review Case Study

The Taxation of Household Savings as Presented by the Mirrlees Review Volume 2 - Case Study Example In essence, while considering the economics of the tax system was essential in ensuring that it was effective, the commission acknowledged that approaching the tax reform from an economics perspective only would have created more problems than solutions (Mirrlees 2011, pp. v-vii). The Mirrlees review considers at length the apt method for the taxing savings. Thoughtful deliberation was applied to opinions on taxing savings normal returns (Chote 2012, p. 12). Four issues emerged in the review. The first issue was that the choice to defer consumption provided information on earning capacity. The second issue was that cognitively competent individuals were more likely to engage in a saving culture. The third issue was that taxing independent saving could have influenced the decision to pick financial saving on capital investment. This was especially true when there were credit limitations, and calculating and offsetting the full cost of the capital investment was challenging. The fourth issue was that taxing savings was likely to raise the labor supply of savers to counter to the likelihood of losing their earning capacity but who discern that, based on actual results, they did not need to save for the original reason. Or it may be that future consumption is a co mplement to current leisure (Mirrlees et al. 2012, p. 670). Mirrlees (2011, p. 283) reports that savings taxation plan plays a key role in the evaluation of the tax system. This is because it; is a characteristic of the tax base, is a determinant of tax system recognizing interpersonal differences in incomes, differentiates personal income from company profits, affect both incomes and savings, and affects saving habits. The report further recommends that savings resultant from variances in the timing of donated incomes comparative to the preferred time stream of consumption, or in time inclinations for consumption should not be taxed.

Drug use and Crime Essay Example | Topics and Well Written Essays - 1000 words

Drug use and Crime - Essay Example However, had he not been high it is likely the eight young women would not have died. While Speck's case might not be a good indicator of the relationship between drug use and crime, other authorities recognize the relationship. The Drug Enforcement agency has compiled statistics for years concerning the relationship between drug use and crime. A 1997 study of violence against Law Enforcement Officers conducted by the Federal Bureau of Investigation showed that 24 percent of the assailants were under the influence of drugs at the time of the assault and that 72 percent had a history of narcotics violations. (Speaking out Against Drug Legalization, Drug Enforcement Agency fact Sheet 7) Far from being a victimless crime, Drug usage leads to other crime. The United States Postal Service investigated 29 incidents that resulted in 34 deaths in a period spanning thirteen years between 1986 and 1999. Twenty of the thirty-four perpetrators either had a history of substance abuse or were known to be under the influence of alcohol or illicit drugs at the time of the incident. (Speaking out Against Drug Legalization Fact Sheet 7, Drug Enforcement Agency) Unfortunately, Richard Speck isn't an anomaly. Brenda Spencer, a sixteen-year-old high school student went on a shooting rampage January 29, 1979. The troubled teenager was frequently absent from school, was involved in several petty thefts and had a history of drug abuse. She killed two school employees and wounded several students and a police officer in her shooting spree. (World Encyclopedia of 20th Century Murder, Jay Robert Nash, Paragon House Page 533) A 1994 Journal of the American Medical Association article reported that cocaine use was linked to high homicide rates in New York City. The Office of National Drug Control Policy estimated that there were 53,000 drug related deaths in that year. The Vietnam War's death toll was 58,000 for an eight and a half year period.And it isn't just murder. According to the Justice Department's Bureau of Justice Statistics, drug use was linked to crimes against property in 26.9 percent of the reported crimes in 2002. This was an increase of 2.4 percent from just six years earlier. These crimes were committed to get money to buy drugs with. Of all crimes compiled for the report. 16.4 percent were committed to raise money for drugs in 2002, an increase of 1.3 percent from 1996 (Bureau of Justice Statistics, Substance Dependence, Abuse, and Treatment of Jail Inmates, 2002, NJC 209588, July 2005. Approximately two of every five rapes or sexual assault committed against college students, the victims perceived the perpetrator was under the influence of drugs. Of all violent crimes against college students, persons perceived to be under the influence of drugs committed 41 percent. (Bureau of Justice Statistics, Violent Victimization of College Students, 1995- 2000, NJC 196143, December 2003) The statistics become even grimmer when we look at probationers. The first national survey of adults on probation conducted in 1995 found that 14 percent of the probationers were on drugs when they committed their offense. Among those on probation 49 percent of the mentally ill used drugs or alcohol at the time of their offence and 46percent of others used drugs or alcohol at the time. (Bureau of Justice Statistics, Substance Abuse and Treatment of Adults on Probation, 1995, NJC 166611,

Arguments against Gay Marriage Essay Example | Topics and Well Written Essays - 250 words

Arguments against Gay Marriage - Essay Example It is naturally ordered towards procreation and bringing up a family. On the contrary, gay marriages are inherently sterile unions. For partners to have children, they must circumvent natural means through costly alternatives or employ surrogates. With the partners belonging to the same sex, the union ignores a child’s best interests by denying it the presence of a father or mother (Boswell 11). Gay marriages defeat the government’s purpose of benefiting marriages (Moore et al 6). Governments depend on stable families for the social health of the society they govern. One of the reasons they bestow benefits to marriages is that by their pure nature, marriages are recognized as the key institutions responsible for creating and raising society. A faltering family falters society. Opposite sex marriages raise children in a natural and morally acceptable atmosphere, providing both parents’ affection (Moore et al 14). Gay marriages lack such conditions. Their primary purpose is the personal pleasure of two individuals in a sterile union and is, therefore, not entitled to the protection most States extend to opposite-sex marriages (Moore et al 15).  Ã‚  

The Split Capital Investment Trust Crisis Essay

The Split Capital Investment Trust Crisis - Essay Example The objective in this differentiation in the financial products is to make available risk, income and tax preference options based on the required of potential investors. These offerings are designed such that they can be wound up at a future date normally extending to seven or ten years (Adams, 2004). The norm in split investment trust companies was traditional splits consisting of income shares and capital shares and quasi splits that had an added zero-dividend preference shares. Income shares had a low risk and high income and were a suitable investment for elderly people, while capital shares offered high income with an element of risk involved. The zero-dividend shares received no income and so attracted no income tax and had the added benefit of being paid off first at the time of liquidation of the trust. The high risk for the capital shares came from their being the last in terms of settlement at the time of the liquidation of trust (Adams, 2004). Spurred by the buoyant financial markets in the 1990s and the pursuit of fees by the fund management firms and their broker/advisors, who were invested with the day-to-day management of the investment trust products led to a the aggressive combination of the traditional splits and quasi-splits wherein all income shares, capital shares and zero-dividend preference were combined in what came to be known as the barbell trusts (Adams, 2004). Barbell trusts as their name suggests consist of a growth portfolio at one end and an income portfolio at the other and nothing in between. The problem in this was that the growth portfolio invariably was invested in an area of growth that was popularly attractive at that period of time and carried a high risk potential. The barbells were however high yielding securities and found an easy market with investors, who had gone used to high returns

Human resource management in Foxconn Essay Example | Topics and Well Written Essays - 1000 words

Human resource management in Foxconn - Essay Example It began in 2009 where a factory by the name of Sun Dayong, committed suicide just because he lost an iPhone 4 prototype in his posession (Barbosa 2008). It was followed by 14 suicides 2010 until 2012, the latest in June of 2012 where suicides were directly related to wage. Obviously, there is something very wrong in the human resource management practice of Foxconn which needs to be addressed. Human resource issue The kind of technology that Foxconn supplies to Apple may be cutting edge and its client, Apple Inc may be a revolutionary company but the human resource practice of Foxconn is medieval that even predated classical management theorists whose theorists were already debunked by modern practice of management. Foxconn workplaces were often described as labor camps due to the horrible treatment of its employees that include abuse and illegal overtimes to the point that employees commit suicide. Worst, Foxconn also make their employees sign waivers that gurantee that Foxconn wil l not be sued by its employees up to their descendants if something happened to them whether they died, get injured and committed suicide (Malone 2010). In its Mexico plant, it was even alleged that the bus that was supposed to take the workers to and from the plant were deliberately delayed by Foxconn so that the managemend could force its employees to do an overtime work without pay while waiting for the bus. This issue had been compounded until riot broke loose in February 19, 2010 where employees set fire in the company’s gymnasium. These actions only manifests how callous and abusive Foxconn in treating its employees. Their human resource practice virtually breaks every rule in good human resource management. Their human resource practice did not even conform to the basic tenet of Taylor’s scientific management which is the most basic management concept available today. Taylor management theories may have been dismissed as outdated but at least, Taylor had the mot ivation concept that if employees will be paid well, they will also be motivated to work well (Butler 1991). Foxconn is notorious in this aspect that its employees are even driven to suicide out of frustration of the company ‘s level of pay. It would find ways where it can force its employees to work overtime without pay such as delaying their commuter bus. It may be a cheap strategy but Foxconn would resort to it for as long as it can make more money out of its employees never mind if they will commit suicide later. Foxconn has also no regard for its employees welfare. Instead of addressing the root cause of its suicide issues in the company which is mismanagement and oppressive pay, it instead made its employees sign a contract that would deter them in suing the company if anything happen to them in the company. This is Foxconn’s response to its human resource issue which is to protect itself from legal complications instead of mending its management practice (Dalrymp le 2009). What Foxconn should have done? Applicable human resource theories. Had Foxconn been a conscientious company, it should have addressed the employees grievances instead of seeking legal protection. If the issue is pay, Foxconn should have increased the wages of its workers at least for it to become competitive industry and not at its current level where it drives employees to suicide. Second, it should have conducted leadership and management trainings to its

My essay of mice and mMen Essay Example for Free

My essay of mice and mMen Essay In the novel Of Mice And Mice Lenny and George are on there travels to look for work but everything seems to go wrong Because Lenny can not control his anger or his strength and George is all ways there to get Lenny out of trouble but George treats Lenny like it his is own brother. The novel is set in Weed and it is very hard to find work and live a living so Lenny and George set them selves of to look for work Lenny on his journey who has a heart of gold would never hurt any one or hurt anything finds a mouse a dead mouse he wants t play and tamper with the mouse but George says no and grabs the mouse and throws the mouse into the bushes but then Lenny gets really upsets and starts crying and shouting out load all I want to do is tamper and play with the mouse because I like tampering animals George says . Never mind Lenny I will get you a puppy you can tamper and play with no Lenny says I want a mouse ok then George says what about if we get a job on the farm you cam tamper some rabbits , can I can I said Lenny of course you can just as long as your good and dont pick up dead mousse which might have dieses and we wont want you catching something. Has Lenny and George carry on with there journey there become hungry and they settle down by the river and they drink the water and then they start a fire and has Lenny collects wood for the fire George prepares the food. Or they have is beans which Lenny starts getting angry I only want beans with tomato ketchup if we have no ketchup I dont want any but we dont have none said George you will have to do with what we have ok , but I want ketchup , we have not got none so stop moaning. George starts getting mad with Lenny and says to Lenny I bet you if I was on my own I would have a job and nice food but no I am stuck with you moaning all the time can I tamper the rabbits can I tamper the rabbits you just get on my nerves Lenny gets upset and says if you want me to go I will, I will go up in the mountains and find a cave and live in there I will be ok then I wont get on your nerves no Lenny you will never survive with out me it is best if we stick together. There one more thing I have to tell you if you get in any trouble all I want you to do is to run to this bush here and hide till I come for you ok. Lenny and George carry on with there travels they come to a farm to have a interview for a job they get there and meet up with a man called Candy who is very old and needs very good looking after and takes them to the manager to see if there have the job. They get they job and Lenny and George are very excited but the only thing that keeps coming out of Lennys mouth is now can I tend the rabbits George says if you are good. The job they are given is to pick wheat bags up and stack them on to the carriage but they are very and it takes two men to lift one bag, but then every one is stunned to watch has Lenny picks up one bag all by himself but no one knows how strong Lenny is. George lets Lenny tend the rabbits but has Lenny is tending the rabbits in the barn the managers son Curly HE goes to work and Curly wife follows Lenny into the barn. She starts talking to Lenny telling him that she hates Curly and she hates working here and that she wants to become a Hollywood star and then she asks Lenny what hw would like to do he says have a big house for him and George and have there own business and also he would love to tend the rabbits. But has she was going to reply Curly walked in and says to Lenny why are you not doing you work get out there and finish of your job then George walks in whats happening says George then Curly and his wife walks out. Lenny if you have any trouble of him or any one you tell me then they all get back to work. George gives Lenny a puppy for his hard work Lenny is very excited and goes in the barn on his own and starts tending the puppy and guess who walks in Curlys wife sorry for my husbands behavior I dont want to talk to you says Lenny why says Curlys wife , George has told me to stay away from you we dont want any trouble so go away, but im friendly I only want to make friends no says Lenny. She walks away but seconds later she comes back and then Curly walks in I have told you hundreds of times to stay away from my wife then George walks in again to see Curly hitting and arguing with Lenny, Lenny stays there and George shouts out Lenny defend yourself and has Lennys face is pouring with blood and cut eyes half way closed Curly goes to punch him and curlys little hand is trapped between Lennys big hand and Lenny squeezes his hand and hurts Curly badly. Then Lennys says to George can I still tend the puppy of course you can you did nothing wrong says George. They are getting along with there lives fine carrying on with there work keeping them selves to them selves then Lenny asks George can I tend the puppy George says yea sure, Lenny is in the barn tending the puppy and then he tends the puppy so hard he kills the puppy and then barn door opens so Lenny is frightened so he quickly hides the puppy under the hay, and Curlys wife walks in hello Lenny and she noticed he had hidden something under the hay so she removes the hay to find that Lenny had hidden the puppy and she saw the puppy was dead, Lenny says dont tell George it was an accident. I was tending it to hard she says ok then she starts to talk to Lenny and she starts to get all emotional with Lenny she goes to kiss him and Lenny kisses her back and then he hugs her but with out him knowing his own strength he was hugging her to tight and he snaps her neck and she dies . Lenny is scared and frightened so he remembers what George said if you are in a lot of trouble run to this bush and hide until I find you so Lenny runs and hides. Curly has noticed that his wife has been killed and he knows who his responsible the first name he say is Lenny and George says how you know Curly says look my wife has been killed and Lenny is know where to be seen we need to find and I am going to kill him no says George you dont know the whole story. As everyone at the works are looking for Lenny, George goes to the bush and he sees Lenny sitting there, Lenny is very upset and dont know what to say George says I know what you have done it was an accident Lenny says. George says Lenny look over the river were we was drinking and keep looking down, George pulls out a gun at the side of his pocked holding it down between his spine join and then up to his head Lenny want to go to a nice place were we have loads of money loads of food and loads of animals and a big farm were no one can hurt us and you can not hurt any one yes please says Lenny can we go now Lenny says with excitement , yea of course just keep looking at the river , ok Lenny says. Georges gut is hurting but without a word he presses the trigger BANG Lenny just lowers his body with out a noise and just lays there. George is upset for what he had done bur he knew that Lenny was safe now and that he is living the life that he has always wanted to live. George has learnt that you can not get anything that you wish for in life you just have to grab it why you have the chance. Eben if you loose the closes friend you have. THE END Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

A divided America on the topic of abortion Essay Example for Free

A divided America on the topic of abortion Essay Abortion In modern history, there have been few subjects of political and social interest as divisive as that of abortion. Ideologically, many traditional religions such as Christianity have stipulated that abortion itself is an unethical practice and one that is morally wrong. Many Christians assert that there is some divinely unethical nature of the mishandling of the fetus itself. Most arguments of this kind essentially pertain to the status of the fetus as a person, one that has the right to the same advantages and privileges as its human mother. As such, abortion has come to dominate many discussions and people have found platforms to argue for or against the acceptance of abortion as a norm in our society. Much of the opposition surrounding the ethics of abortion pertains to religious belief, and many ascribe to the notion that abortion contradicts divine command theory. As such, there are many factors to consider in interpreting abortion from a theological standpoint, as well as in addressing the positives and negatives associated with the act itself. When the United States first began establishing itself as its own country, many of the states simply transferred English laws to their own and used these as a sort of template for how to conduct their own affairs. Abortion was handled much the same in this way, and the structure for how many states began to approach abortion came from how they chose to handle it within this framework. Many states essentially stated that it was not allowed or permitted after around the 15-20 week period immediately following conception. Anti-abortion laws and statutes officially began to manifest themselves in the United States around the 1820s, and these laws expanded upon previous laws to help supplant the notion that abortion was unethical. In the year 1821, one of the first prominent anti-abortion laws came forth from Connecticut, which outlawed medicines that were given to women to help further abortions. In 1829, New York made abortions that Despite the advances that were occurring in medical science and the developments in these fields, many people in the United States still considered it an unethical dilemma to condone the acts that were associated with abortion, or to facilitate them. As medical sciences grew in support of the belief that fetuses didnt exhibit the same traits or characteristics as fully-born children, many theological centers and individuals began imposing their own opinions of the matter, to stand in stark contradiction to these claims. Scientists in this era concluded that conception was merely an inauguration point for the development of a fetus and that it was a continuous process of development until the child fully possessed all of its human-like traits and characteristics. Criminalization of abortion became a huge trend in the late 1860s, as various doctors and legislators began doubling down on the act and making it illegal. By the year 1900, abortion had become a felony in essentially every s tate in the country. Yet, some states had included clauses or provisions which were meant to ensure that abortions could be conducted in a limited nature, when issues such as the health of the mother became a factor, or if the pregnancy was the direct result of incest or rape. In 1973, the Supreme Court was a group the case of Roe v. Wade, one that would transform the history of abortions in the country and provide a catalyst for a more in-depth examination of the ethical nature of abortions themselves. In this particular case, the Supreme Court came to rule that a statute in Texas which forbade abortion, except when it was necessary to ensure the safety of the mother, was unconstitutional. This decision sparked a tremendous amount of backlash and controversy and has provided a plethora of individuals and groups with a reason to once again oppose the act. Many of these groups and entities have debated on the ethical nature of abortion, and have used the divine command theory to support their claims. The divine command theory is a theological approach to understanding and interpreting the grounds of morality, as well as establishing what is moral and what is not. Unlike the ethics of natural law, the divine command theory is used to establish a clear and present moral direction, and to help supplant a sense of duty and ethical foundation. The theory is developed on the notion that God is the creator of the world, and that the laws which govern morality and ethics are extensions of the commands that God asserts. Furthermore, the argument among many theological representatives is that God would be against the nature of abortion, as it stands contrary to the Commandments that God gave humans. A direct and implicit interpretation of the morality of abortion may be surmised from the scripture in Exodus 21:22-24, in which the scripture itself discusses a woman who has a miscarriage as a result of two men who are fighting in the passage. (The Bible, Exodus 21:22-24) The scripture does n ot directly state that she had an abortion at that moment, but it does provide an inference into the miscarriage and states that it was immoral due to the fact a life was lost in this time. As such, it has become a principle Christian belief that a life of a fetus is equivalent to that of an adult human, in terms of the value that God places upon it. In the passage 44:2, it is stated that â€Å"thus says the Lord who made you and formed you from the womb, who will help you. Do not fear, O Jacob My servant, and you Jeshurun whom I have chosen.† (The Bible, Isaiah 44:2) In this bit of scripture, God consults with Jacob and tells him that he should not have any fear because God provided him with life directly from the womb of his mother, which would imply that God has established some level of plan or purpose for Jacob even when he was a fetus. It is this basis that many have used to establish their interpretation of divine command theory. This notion supports the centralized argument that it is humanitys responsibility to provide the most maximum safety for that of all human life, which these theorists argue starts in the womb and immediately after conception. The moral ramifications of abortion, as this theory postulates, is that God will not condone actions which facilitate the likelihood of abortion or the helping of abor tion in any way. While it can be said that the religious groups believe that the life of a fetus is sacred, many people outside of these mentalities believe that there is an inherent right in the mother to control what she does with her own body, and how she goes about doing it. Many of these individuals argue that their belief systems do not correlate directly with this mentality and that it is unethical in itself to subject a woman to the harsh realities of being a mother if it was never her intention to become a mother in the first place. As such, it is worth understanding abortion itself and what it can entail, to better interpret the ethical nature of the act and which side presents a more sound argument. Abortion can be a tremendously devastating act, psychologically. A study that was amassed from approximately 56,000 public records in California concluded that women who had abortions were 160 percent more likely to be sent to the hospital for psychiatric care, as opposed to women who had chosen to see the pregnancy through and deliver the child. (Barlett, 2004, 729) Furthermore, it was noted that the rates of treatment for psychiatric issues were higher by a large margin for upwards of four years, in women who had abortions. Further studies indicate that many women experience psychological issues as early as eight weeks after they have an abortion. These studies have found that approximately 44 percent of women have some level of nervous disorder and that 36 percent note that they have some level of disturbance in their sleep patterns and in their overall regular sleep cycles. (Barlett, 2004, 731) Over 30 percent of these women also note that they openly regret the decision that the y made, and approximately 11 percent of people are prescribed some type of medication to help them cope with the stresses associated with their decision. (Barlett, 2004, 731)   Women who have abortions are more prone to visit psychiatrists than those who have delivered children to full term. Researchers have concluded that there is only one real positive emotion that is correlated with abortions, being that of relief. Yet, this can quickly be supplanted by feelings of numbness or a sense of emotional paralysis. It is often the case that women who have abortions are left with a general inability to express their emotions after the procedure, correlating whatever feelings they have to just a general appreciation for having been able to survive the procedure, with little more being reported. This can lead to a more stable, concurrent level of negative reactions which can continue to manifest themselves throughout the next several months following an abortion-related procedure. Significant studies have concluded that approximately 50 percent of women question their decisions after the procedure, and over 55 percent express some sort of guilt within the 8 weeks that follow the abortion. (Barlett, 2004, 735) Furthermore, approximately forty percent of women who abort report to having sexual complications or dysfunctions, which can last for a short or long period of time in most cases. These can include increased pain or a loss of pleasure from the acts of sex and an aversion to the genitals of their partners, or to males in general. Psychological issues arent the only ones that can manifest themselves after an abortion. Approximately one hundred complications have been associated with the induction of abortion, and all of these have the capacity to affect the women undergoing these processes. Statistics on abortion state that 10 percent of women who are undergoing some type of abortion-related procedure have some type of immediate physical or mental issue that occurs during or after the process and 20 percent of these can be seen as major factors and health-related issues. (Barlett, 2004, 737) Among many of the complications that can physically happen are infections, fevers, abdominal pain, bleeding, vomiting and intestinal disturbances. The most commonly identified major issues that can happen are serious infections, embolism, convulsions, cervical injury, hemorrhaging, perforation of the uterus, bleeding, and shock during the process. A study which cataloged the effects of 1,180 abortions concluded that over 2 7 percent of the patients had some type of infection that lasted more than 3 days after the process. (Barlett, 2004, 741) While it can be said that many of these issues can be immediately treated, a large percentage of them can lead to long-term, more serious results and damages to the reproductive system and other attributes of the womans body and health. 3 to 5 percent of women who have aborted are accidentally left sterile as a result of the effects of the process, and this is even greater when venereal diseases are introduced into the equation. (Barlett, 2004, 740) Despite these factors, there are many potential ethical positives to abortions. Regardless of the health risks associated with abortion, it should ultimately be left to the woman to decide what she will do with her own body. Many experts argue that pregnancies should not be enforced upon the acts of sex. In 2008, a study concluded that 41 percent of all pregnancies that happened in the United States were not planned, or indirectly accidental in some way. (Finn, Moore, 2008, 112) When one considers the size of the population in the United States, there are over 85 million women who identify with this claim. The number of reasons that a woman should be able to cancel a pregnancy should not be so limited, and this affects a large percentage of the population in the United States. Delineating these decisions and the freedom for a woman to have her own say over her body does not pose a significant level of intrinsic value in the life of the woman. Furthermore, the issue becomes more complex when one looks at the availability of contraception. It is often the case that many women who have sex and their partners are not able to readily find contraception, nor do they have the means to ascertain it themselves. Since 1980, there has been a 61 percent decrease in the funds that are available through the Title X program, which helps to provide affordable services to people to help them dictate their family planning. (Finn, Moore, 2008, 110)   Many socially-charged issues and the dissemination of anti-abortion materials have catalyzed a scenario in which women do not have the proper access to the resources that they often need to ensure that they do not get pregnant. When this is considered, enforcing abortions does not have much of an ethical foundation in itself, supplanting the notion that womens bodies and their decisions are not valid or hold the same level of importance as the livelihood of fetuses. Abortion is a tremendously important social issue, and one that has manifested itself in many different ways throughout the course of modern American history. Many opponents of abortion believe that the act is against Gods will, and that God has ordained the value of a fetus existence as comparable to the lives of humans. This coincides with the principles of divine command theory according to many of these individuals, and their belief system is built around the notion that abortion is a fundamentally unethical issue to God. Many ideologies have used this as a principle justification for their unwillingness to understand or accept abortion, which has led to a significant level of controversy in the United States between the groups of people who oppose it and those who support it. As a result, the United States has had a turbulent history with the subject of abortion, which has led to much debate in terms of a womans right to her own livelihood and body. While it can be said that abo rtion can be a potentially harmful action in terms of the effects it can have psychologically and physically, a woman should still be given the freedom to choose how she goes about her own body, and what she chooses to do with it. Socially, it is the responsibility of a nation such as the United States to provide the most adequate resources that it can to help facilitate these processes and the decisions that women make. References Bartlett, LA. Risk factors for legal induced abortion-related mortality in the United   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   States.Obstet Gynecol.Oxford: Oxford University Press. 2004. p. 729-745. Finer, Lawrence B.;   Moore, Ann M.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reasons U.S. Women Have Abortions: Quantitative and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Qualitative Perspectives Perspectives on Sexual and Reproductive Health. 2008. pp..   Ã‚  Ã‚  Ã‚  Ã‚   110–128. The Bible: Contemporary English Version, 2000. London: Harper Collins. Weingarten, Karen. Abortion in the American Imagination: Before Life and Choice, 1880-1940,   Ã‚  Ã‚   2000.New Brunswick, NJ: Rutgers University Press. p. 176.

A Business Plan to introduce Clean City Ltd

A Business Plan to introduce Clean City Ltd This document serves as a Business Plan to introduce Clean City Ltd, a registered Limited Company that was formed in January 2010. The sole purpose of Clean Citys business will be to solely engage/enforce the sorting of garbage, its collection, transportation and delivery/disposal to recycling plants and dumping sites, our main focus being recycling plants. What is Waste Management? Waste management is the collection, transportation, processing, recycling or disposal, and monitoring of waste materials, while Recycling is the process of re-using a given product (beyond its intended use), or producing a new product from a recyclable material. Nairobis population is approximately 4 million, 44% Kenyans fall below the poverty line, meaning approximately three quarters of Nairobis population falls under the urban poor category. In Nairobi, approximately 1,530 tonnes of garbage is generated daily and as illustrated in the Pie Chart below, approximately 1,130 tonnes of garbage rots uncollected close to its source, or is burnt in homesteads, dumped at illegal landfills or dumpsites or is collected by Non Governmental Organisations and Community based groups. Due to economic hardships and the high rate of unemployment, we have seen an increase of people migrating from rural to urban areas in search of better prospects to support their immediate families and/or dependants, and more often than not, most of these people eventually reside in low class areas such as the Kibera Slums or Peri-urban areas such as Gachie, Ongata Rongai, etcetera. Approximately half of the Kenyan population is based in Nairobi, and most of these migrants find themselves close to fragile areas such as rivers, valleys, steep slopes and adjacent to sewers or dumps. Nairobi City Council whose mandate is to provide and sustain a clean and healthy environment in Kenya has been unsuccessful due to its failure to formulate and adopt clear and comprehensive strategies that take into account all aspects of waste management; its reluctance to involve stakeholders and to educate the general public on taking responsibility for their garbage disposal; and its manner in which it has disseminated information on the inherent dangers of inadequate attention given to waste management, or lack thereof. The Councils Systems and Methods adopted to manage solid waste have failed to conform to the minimum requirements stipulated in the Environment Management and Co-ordination Act (EMCA) 1999, Part 11, Section 3(i). Generally it is poor governance. It is very sad indeed to witness adult pedestrians, motorists and passengers alike, ditching rubbish on footpaths, streets and roads without giving a second thought to the negative effects of their actions and having no regard for the beauty of Kenyans Capital, the Green City in the Sun. Majority of our young citizens, that is, our children, who are our leaders of tomorrow, innocently litter anywhere and everywhere outside their homes and/or school premises, and in many instances this habit grows uncorrected because these young impressionable children mirror what many of us adults do resulting in a vicious cycle. Many of Nairobi streets and footpaths are littered with rubbish ranging from maize cobs, cigarette butts, fruit skins to plastic papers. City Council of Nairobi owns and operates Nairobis only official landfill disposal site that is located in Dandoras high density residential neighbourhood where a quarter of low income voiceless Kenyans reside. The Dandora landfill is currently filled with approximately 1.3 million cubic meters of waste spread over approximately 30 acres. Dandora is approximately 7.5 km away from the Central Business District, out of sight out of mind. This has serious health consequences to the dwellers and the urban environment at large. In addition, low income areas are largely affected by uncollected rubbish due to poor infrastructure or geographically inaccessible areas and also due to the residents inability to pay for garbage collection services rendered by the Private firms. With the burgeoning population or in this case urban escalation, there is an urgent need for an operational mechanism to be put in place by the Council with the backing of the Kenyan Government to enable the formulation of structures that will encourage the participation of the private sector and the general public in waste management initiatives. Clean Citys main objective is to act as a catalyst towards the green movement, to eradicate the negative effects of environmental degradation where it will promote a cleaner, air pollution-free, urban environment and habitat by equipping the Public with facilities, knowledge and tools, in order to effortlessly segregate their garbage at source, meaning to sort out their garbage at the point of disposal; basically to make this practice a part of their lifestyle. Recyclables are treasures buried in our landfills and Clean Citys underlying desire is to promote the re-use, to enhance well organised and structured recycling systems instead of waste been burnt or dumped in landfills. Recycling is a pollution-reduction strategy and at the same time will save land that is currently being used as landfills. There is an urgent need for the public to unlearn the poor garbage disposal habits and to internalize that the sorting out of Garbage is a proactive approach to a clean habitat that will ultimately be beneficial to them at different demographical levels. 1.1 Objectives Clean City Limiteds endeavour is to have established a fully fledged Garbage sorting business by the year 2012 that will have incorporated the following Objectives: To run an ethical business that involves Corporate Social Responsibility in all aspects of our business activities. To aim for a return on investment of at least 15% yearly To achieve an operating profit of 10% of our total sales Incorporate or win the favour of the public and private sector in promoting waste management in Nairobi To advocate for the withdrawal of Dandora as a landfill plus other illegal dumpsites within Nairobi and to reallocate them to isolated land away from residential areas; and to convince the Council to allow privately owned landfills. To expand our horizons in the wider part of Nairobi and eventually to Kenyan major towns like Mombasa, Kisumu and Eldoret and to further penetrate regionally to our neighbouring East Africa such as Uganda, Tanzania and Rwanda. To exemplify to Kenyan citizens the benefits of garbage sorting. To educate Kenyans on the benefits of untapped or low key recycling business that can be used as a source of income, where scarce natural resources can be obtained, which are currently hampered by the landfill dumping. To introduce Leaf-it Depots where organic waste such as garden waste, grass, food, leaves, wood shavings can be deposited for composting Most importantly, to reinforce Nairobis slogan, The Green City in the Sun and to encourage and educate Kenyans on the paramount importance of living in a clean and healthy environment.    1.2 Mission Clean City Limiteds mission is to provide a garbage sorting framework that will encourage and promote effective and efficient methods of disposing of garbage by using our garbage sorting systems that would eventually enhance the current skeletal recycling business. Our labelled coloured/categorized recycling dustbins equipped with appealing advertisements and educational campaigns will be used as a conduit to achieve this mission. 2.0 Our Business Idea Currently, there are a few privately owned Garbage collecting firms that collect garbage once a week. These firms distribute between 8 12 bags per household for the months use and their charges range from between Kshs.400 Kshs.800.00. The current system involves households paying a monthly fee for garbage collection through their monthly service charge contributions to either an external management company or to their internal management committee, whom in turn organise for garbage collection services. Standalone/Bungalows would directly pay to the service provider. Once the garbage is collected, it is directly delivered to landfills where human scavengers sort out the garbage and sell to recycling plants. The vehicles used for collection and transportation are Lorries without canvas or any other material that can cover the back, therefore the back is left open with the stinky garbage out in the open for all to see and garbage spillage on the roads. Where does Clean City come in? Clean City will deliver an efficient and effective collecting/transporting service but at a premium cost. We shall diffuse in the minds of our clients the idea of an organised disposal/collecting/transportation system, a value for money service that will be a valued added benefit. We shall provide communal huge categorized Dumpsters that will be stationed on communal ground of households that constitute more than 6 units in a compound, where full thrash plastic bags from individual households can be disposed of for collection. We shall also provide our residential clients with service contracts stipulating the standards of proper sorting and disposal. Also included in our contract will be the probability of our refusal to collect garbage that has not been correctly sorted. 2.1 Target Market Residential and Commercial in Upmarket Areas Residential We have taken into consideration that not many apartments are provided with a provision for waste bins which normally is situated in the laundry/balcony area next to the Kitchen and if they are, the space is too limited to accommodate 3-1 recycling bins. However, we still intend to approach apartments and suggest they use 1 bins with compartments, that is, for glass/metal/plastic recyclables and the other for organic/wet and paper, and others. Please see images below. Standalone/Town Houses/Maisonettes have the advantage of spacious verandas and balconies for storage. Shopping Malls, Major Airports, 3-5 Star Hotels, Hotel Apartments, Golf and Social/Sports Clubs and Shopping Complexes we shall place huge Dumpsters in strategic positions please refer to images below. Schools Of paramount importance is to educate the young on the benefits of disposing of garbage in an organised and hygienic manner and to enlighten them on recycling materials. Upcoming Housing we shall also keep a keen eye on upcoming apartments so as to educate developers/real estate dealers on the need to have provisions in households for storing bins. We shall also approach newly completed apartments/standalone housing to enable us incorporate our services before tenants occupy them. Recyclers We have approached 4 major recycling companies PET Recycling Company for plastic waste Central Glass Industries for glass waste Roll Mill Limited for metal waste Pan Africa for paper waste Community based groups for organic matter However, we shall not limit our sale of recyclables to the above mentioned companies. 2.2 Business Model Once we have equipped our clients with the necessary bins and accessories, our Business model which is solely manually based will involve the following process: Each weekday will have a designated Zone or Region for Waste for once a week collections. We shall start off with 3 rear load trucks that have been equipped with a rear hydraulic conveyor lift that will lift Thrush bags into the main hold of the truck. Each truck will have a driver and two support staff, who will assist each other to lift the bags onto the hydraulic conveyor. All the 3 trucks will be dispatched together at any one time to their different zonal schedules. All waste will be delivered to our Waste Holding Site in Karen, where Waste will undergo a final segregation phase. Purchasing hydraulic trucks is a massive investment however this expenditure will compensate for the reduction in labour expenses in the long term. Classified Recyclables will be purchased and collected from us by Recycling Plants on a weekly basis while non-recyclable waste will be dumped at official landfills. Staff Working Hours Working hours will be from 8 am to 5 pm from Mondays to Saturdays. We do not foresee overtime issues, however, in the event of overtime, staff shall be compensated accordingly. No of Supporting Staff 3 drivers 6 staff to accompany drivers 4 staff to be based at our holding site Main Equipment/Accessories We have identified 3 reconditioned Trucks from the United Kingdom, model Personal Protective Equipment Bins and Dumpsters Plastic Garbage Bags Occupational Health and Safety Measures To avoid any job site hazards, we shall comprehensively train our staff on health and safety measures while on duty and also provide them with Personal Protective Equipment that will consist of the following: A pair of heavy duty gloves Jungle Green A pair of high top heavy duty boots/shoes Jungle Green Light weight safety helmet (for comfort due to tropical weather) Lime Green Safety Vest Lime Green Overalls Jungle Green The table below shows the total cost of the safety equipment. ITEM QUANTITY COST PER UNIT TOTAL COST Gloves 13 100 1300 Boots 13 500 6500 Helmet 13 750 9750 Safety Vests 13 500 6500 Overalls 13 600 7800 The Bins will be sold to residential clients while the Dumpsters that come in big sizes will be on rental to commercial clients. The dominant green colour will speak for itself, Clean Citys Green Footprint and the same principle will be applied to our trucks. Our Logo and Corporate colours The following Recycle symbol will be our logo and brand that will be pasted on all our equipment, uniforms and stationery. Our corporate colours are green and white. Our Offices We shall be located in Karen on a 1 acre plot that will be on rental, where most operations will take place. The site will consist of an Admin Office while most of the land will be an open air field with a shed, for sorting purposes. The monthly rental for the 1 acre office in Karen will be Ksh. 75,000/= 3.0 Management Team City Clean is owned by 3 partners, namely Regina Maru, Sheily Shah and Maureen Adhiambo, in the capacities of Managing Director, Financial and Human Resources Director and Sales, PR and Marketing Director, respectively. Once we have our operations running we shall bring on board an Office Manager. Structure, Ownership and Intellectual property City Clean is owned by 3 partners namely Regina Maru, Sheily Shah and Maureen Adhiambo Flat Structure Managing Director Finance Human Resource Director Sales, PR Marketing Director Accounts Clerk Sales Representative Admin Manager Support Staff Managing Director 4.0 Industry Analysis 5 Forces Model Threat of new entrants Already the market is flooded with waste collection businesses that are not following the Waste collection regulations, and the National Environment Management Authority has introduced more stringent regulations and measures to our competitors. NEMA further assured us that they shall not allow new entrants until the Clean Citys sorting/recycling concept has been fully established. Threat of Substitutes Clean Citys existing competitors offer an inferior service. We shall charge our residential customers a one-off fee for the cost of the bins however our service, that is, collection of weekly garbage will be Kshs.500.00 which is similar to what most of our competitors charge per month. Buyer Power Bargaining power of our customers will be low as City Clean has no competitor offering a similar product and service. Supplier Power Bargaining power of our suppliers, in this case, Kenpoly Industries who specialise in plastic, will be low as we are able to source the Bins and Dumpsters from other suppliers both locally and internationally, for example in China. Rivalry the degree of rivalry in the waste collection industry is low as City Clean is introducing a new and superior product and service. 5.0 Marketing Plan 5.1 Our Product and Service Clean City is entering a niche market as this concept has not been introduced in Kenya, in fact countries worldwide that practice this healthy habit are few and far in between. It will be a new phenomenon in Kenya that we know will be received with mixed reactions; however, we are also very confident that we shall eventually have a good footing. Clean City will have a competitive advantage as no other Company in Kenya or even East Africa offers a similar product or service, neither do any of the other garbage collecting companies have automated hydraulic trucks that shall be in use. Our marketing strategy focuses on differentiation due to its nature of providing a value added benefit, uniqueness, affordability, profitability, superiority and ultimately giving us a competitive edge. Clean City is two-fold as it shall provide both a product and service. Our product has 4 facets that are interdependent of each other and these are the Bins, Garbage plastic bags, Dumpsters and Trucks while our service will involve the collection of pre-sorted waste that will be delivered to Recycling Plants and Landfills. Clean City shall have 5 or more classes of beneficiaries/customers at both ends of its supply chain as follows. The following table illustrates that Customers falling under 2 will benefit from our product while the rest will be benefit from our service. Customer Description of Benefit 1 Nairobi City Council Gradually reducing the size of the Dandora Landfill and assisting and advocating for its reallocation. 2 Household and Commercial Providing education and tools to sort waste 3 Compost Manufacturers Providing pre-sorted green waste 4 Recycling Plants Providing pre-sorted recyclable material 5 Animal Farms, example Pig Farms Proving pre-sorted food waste 5.2 Product Description Our Bins and Dumpsters will be custom-made to match the quality of imported Bins that are used in developed countries; however, City Cleans will be available at lower prices. The Bins that shall be rectangular in shape will come in 2 varieties; either with 2 or 3 partitions for recyclable waste which will be influenced by the amount of storage space available. A sample of Truck Leyland truck each  £6500.00 CIF. The government has kindly granted us freight clearance charges and government tax subsidies. Specifications 4 tonnes 62 midlift Hydraulic lift Vulture body Double bin lift Cummins engine A sample of Dumpsters. Size Specifications for Dumpsters Length 72 inches, Width 16 inches, Height 40 inches -For General Waste, Organic/Food, Glass, Metal Cans, Plastic Bottles/Containers. Each dumpster costs Ksh. 3500/= A sample Bins we shall supply both the 3-in-1 and 2-in-1 depending on household storage space. The size specifications for the Bins per partition Length 12 inches Width 12 inches Height 24 inches Green will symbolize organic and food waste Brown will symbolize general waste Yellow will symbolize glass and plastic bottles/containers and metal example Metal and Aluminium Cans/Tins. 5.3 Marketing Budget KES. Designing and Printing of Fliers 100,000 500,000.00 Mazingira Advertisements A4 size quarterly 80,000.00 Facebook Advertisements 15 days per month for 3 months 7,200.00 Purchase of .com Website and Design 20,000.00 Roadshows 4 times a month 40,000.00 5.4 Costs of Official Launch of City Clean To facilitate the official launching of Clean City, we have humbly requested the presence of Minister for Environment and Mineral Resources, Hon. John Michuki, the Environmentalist Activist and Nobel Peace Price Winner 2004, Ms. Wangari Maathai and the Director General of NEMA, Mr. Muusya Mwinzi and UNEP top officials, just to name a few. The launch programme will be brief and will mainly consist of a few speeches and refreshments. The venue will be at our Karen site. Costs of Tents 20,000.00 Refreshments 10,000.00 5.5 Promotional and advertising plan To build a customer database of a minimum of 2000 households within the next 12 months To build leads of at least 50 households and 10 Firms per week Advertise our services by distributing 1000 pamphlets/fliers to 50 households per week Give a personal touch by sending seasonal promotional representatives to deliver our Bins and Dumpsters door to door and illustrate the use, features and benefits of the Bins and plastic bags to our customers, with an aim to minimise resistance. Advertise our services on Facebook, Twitter Myspace and send out e-shots to a minimum of 50 per week Launch our website www.cleancity.com and invite internet users to join Advertise on Environmental magazines such as Mazingira We have already received backing on financial sponsorships from organisations we plan to partner with, UNEP has so far given us a pledge. 5.6 Pricing Strategy The pricing strategy of clean city will be quite similar to those of the prevailing competitor firms. The following figures depict the pricing strategy. For the services the company will charge households Ksh. 500 per month and Firms Ksh. 800 per month. A pack of a months supply for households bin bags will cost Ksh. 150 and those for firms will cost Ksh. 200. During the first month, households will have to purchase bins which will be sold in 2 varieties, 2 in 1 and 3 in 1. The 2 in 1 will be sold for Ksh. 700 and 3 in 1 for Ksh. 850. The firms will have to purchase huge dumpsters which will cost them Ksh. 3400. We will assure that the quality of all these materials is high and durable. 5.7 Market Segmentation Our target market is solely in upmarket areas that include residential homes, shopping malls, Cineplexes, 4 and 5-Star hotels and upmarket schools. 6.0 Operations Plan 6.1 Licensing and Registration Requirements NEMA The National Environment Management Authority, who is Kenyas Government Parastatal that has been given the mandate to act as Kenyas Environment Authority, has given us the required framework for all the licences and waste management policies, procedures and regulations. NEMA officials were very impressed and assured us of their full support. The cost of acquiring the licence and other regulations would be a total of Ksh. 65000. 6.2 Operating and Control Systems In order to have the operating and control system in place, we will purchase 2 computers and softwares. Our staff is already well trained in maintaining these systems and thus we will not spend on training more staff. Each computer will cost Ksh. 35000 and each software will cost Ksh. 10000 6.3 Accounting and Cost Cutting Controls We shall have computerized accounting systems with Software designed for book-keeping purposes. We also shall have an Electronic Tax Register that can calculate Value Added Tax and keep a record of our stock and daily sales. Fuel Consumption We shall sign contracts with only one fuel station close to our Site in Karen, where our Trucks will be fuelled using fuel cards, to avoid cash changing hands and to keep abreast with our fuel consumption. We shall also fit in all our trucks an anti-fuel theft device to stop any fuel siphoning. The fuel cost per month will be Ksh. 30,000 for each truck Therefore for 3 trucks a total of Ksh. 90,000. Mileage We shall take down Mileage readings of our trucks on departure and arrival on a daily basis. Performance Controls Applying Total Quality Management by incorporating benchmarking, through regular collections and comparisons of customer data in form of surveys and focus groups For effective communication purposes, our trucks will be equipped with VHF radios and a base station radio at our Site. Our trucks will undergo regular servicing to ensure effectiveness and efficiency We shall adhere to all the Governments regulations and ensure timely licence renewals 6.4 Financial plan: Accompanied summary: Company was formed in January and no revenue was earned during this period, therefore the financial projections commence from the month February 2010 when actual operations start. Target of having a customer base of 2000 households in a year and 500 firms in a year. 10 dumpsters will be purchased initially. Further dumpsters will be purchased as demand increases. Utility costs include telephone, water, electricity and internet. Salary Structure: 3 drivers @ 15,000/= each, 6 support staff @ 12,000/= each, 4 staff at holding site @ 12,000/= each. Each truck costs  £ 6500; 6500*127.945449 (exchange rate) = Ksh831, 645/= During the first month, we expect to have a customer base of 200 households and 10 firms; we expect these figures to gradually increase by 35% each month. Households will be charged 500 a month and Firms will be charged 800 per month. Sale of recyclables per Kg Ksh 10/=. We assume each household accumulates waste of approximately 2kg everyday out of which 1.5kg is renewable. Each firm accumulates 10kg of renewable waste per day. A pack of one Bin bag for households (medium size) that contains 30 bin bags for a month supply costs Ksh 150 /= A pack of one bin bag for Firms (Large size) that contains 30 bin bags for a month supply costs Ksh 200/= We assume each month half the new household customers purchase 2 in 1 bin whereas the other half purchase 3 in 1. Therefore initially we expect total households customers of 200; 100 will purchase 2 in 1, the other 100: 3 in 1. Consequently each month the 25% increase in customer base will follow the same trend. The 2 in 1 Bin will be sold for 700/= whereas the 3 in 1 will be sold for 850/=. Dumpsters are purchased for each firm @ 3500/= per dumpster. Break Even point i.e. when total revenue is equal to total costs and net profit is zero. After Break even point Clean City will start making profits. From the graph, the Break Even point is marked as 5.5 which is mid May 2010. After the 1st year, in the projections for the 2nd and 3rd year, we expect the number of customer base for both households and firms to increase by 15% annually. From the second year, we will depreciate the trucks and the office furniture on a straight line basis. The percentage annual depreciation will be 5%. The fuel cost for the 2nd and 3rd year will increase by 15% each year. This is attributed to increases in oil prices as well as increased demand of services and therefore more distance to be covered by the trucks. The initial cost of set up is presented in the table below: Item Quantity Cost per Unit (Ksh) Total cost (Ksh) Hydraulic Trucks 3 831,645 2,494,935 Gloves 13 100 1300 Boots 13 500 6500 Helmet 13 750 9750 Safety Vests 13 500 6500 Overalls 13 600 7800 Acre Plot in Karen 1 75,000 75,000 Purchase of website 1 20,000 20,000 Cost of purchasing office furniture 1 50,000 50,000 Cost of computers 2 35,000 70,000 Cost of software for each computer 2 10,000 20,000 Licensing and registration 1 65,000 65,000 Anti siphoning device for each truck 3 5000 15,000 Cost of Launch 1 30,000 30,000 TOTAL START UP COST: 2,871,785 PROFIT AND LOSS ACCOUNT PROJECTIONS YEAR 1 2 3 Revenue: No of Households 15545 17877 20558 Price charged per Household 500 500 500 Total revenue from households 7772500 8938375 10279131 No of Firms 1013 1165 1340 Price charged per Firm 800 800 800 Total revenue from Firms 810400 931960 1071754 Sales of recyclables 7299150 8394023 9653126 TOTAL REVENUE 15882050 18264358 21004011 Expenses: Rent 900000 900000 900000 Salary 1980000 1980000 1980000 Utility 84000 84000 84000 Security 60000 60000 60000 Administration Costs: Stationary cost 24000 24000 24000 depreciation of office furniture 2500 2500 2500 loan repayment 565357 565357 565357 Truck expense: Depreciation of trucks 124747 124747 124747 Fuel (30,000 per month per truck) 1080000 1242000 1428300 servicing charges (10,000 per truck) 360000 360000 360000 Cost of Purchasing Bin bags 2534350 2914503 3351678 Cost of purchasing Bins: 3 in 1 443275 990994 1139643 2 in 1 365050 816113 938529 Dumpsters 245,000 531825 611599

Will Our State Fish Survive? :: essays research papers fc

Will Our State Fish Survive? The Rio Grande cutthroat trout, the state fish of New Mexico, is a threatened species that needs more attention from the citizens and politicians of New Mexico if we want to see it survive and flourish in its natural environment. The Rio Grande cutthroat was placed on the U.S. Government Federal list of threatened species in 1973, but was never listed on the endangered species list (American Fisheries Society 1988). Maybe it should be placed on the Federal Endangered Species list, since it only inhabits less than ten percent of its native range and can only survive well in headwater streams that do not contain any other fish species (Neary 1999). Environmental groups are filing lawsuits against the federal and state government to get the cutthroat on the Federal Endangered Species List. The state government refuses to put it on because they feel that the problems with population, hybridization, and diminishing habitat can be solved without putting it on the endangered species list. I f the government decided to put the cutthroat on the endangered species list, they would be forced to create a recovery plan and designate a â€Å"critical habitat† (Neary 1999). The government is reluctant since it will cost them a huge amount of money, time, and labor. The government claims they have been taking steps to preserve the â€Å"threatened† cutthroat, which is indeed true. Yet, the results are not outstanding. If their methods were working, the cutthroat would have been taken off the threatened list years ago. Why is it so important to protect this fish? As native New Mexicans, we need to take interest in our state fish and help protect it. If this species were to become extinct it would be a tragic loss. Our state fish is in danger of vanishing from the world forever. Doesn’t that say something about the way we have treated our resources? The Department of Game and Fish doesn’t seem to think so. The extinction of the cutthroat would disrupt the ecosystem because they would no longer feed on the native plants, flies, and worms. Anytime an animal is taken away from an ecosystem it has effects on the surrounding area and the creatures that live within it. For example, if you kill every coyote in the state of New Mexico the population of jackrabbits would climb to a record high because they have no predators.

Gap Between Rich And Poor Essay -- essays research papers

â€Å"America the beautiful, Who are you beautiful for?†   Ã‚  Ã‚  Ã‚  Ã‚  America, the land of opportunity, but is it really? America is made up of people of many different cultural and social backgrounds. The constitution of the people reads that as Americans, these people are entitled to life, liberty and the pursuit of happiness. These rights were designed in part to attain a sense of equality within the individual so that a sense of unity would exist. Because of the structures within society that influence a person’s character such as the educational, corporate and governmental structures there are many differences in the social, economic, and political sense amongst the individuals. There is a select group who are more educated that come from the more prestigious and wealthy backgrounds as opposed to those who come from the working middle class and poor levels. The opportunities are much different due to the effects of these institutions and the socioeconomic levels that children are born into. If the economic resources are abundant, than success is easier to attain. By looking at the exclusive clubs that the wealthy belong to and the differences in the educational institutions that children attend, it is evident that the individual born into a wealthy family is more apt to achieve success than one who is brought up in a working class family. One of the main keys to success is to establish networks and organizations in support of the corporate community. These networks form a social cohesion which is based on two types of relationships found in a membership network: common membership in specific social institutions and friendships based on social interactions within those institutions. Social cohesion creates a group identity where members of the social groups are seen to be exclusive and of high status. â€Å"The social bonding can be seen as one reason why the social rich are cohesive enough to dominate the rest of society despite their numbers.† (Domhoff, G. William, Who Rules America? p.72) Used as indicators of upper class standing, the exclusive clubs are used as a reinforcement to separate the wealthy from the working-class. The Bohemian Club is one of the most widely known clubs that caters to the upper class, corporate leaders, celebrities, and government officials. This retreat intertwines the upper class with the corporate community to ... ...ources in their educational institutions. Through the social institutions of the upper class as well as the educational systems of both the upper and lower classes, it is evident that there exists an inequality in the class structure. More opportunities exist for the upper class from the early years of their childhood leading up to the membership of exclusive clubs and through attendance of private schools. The most important factor of success is a good education and most low-income families are denied this because of zoning reasons. Besides having a good education, it is at one’s advantage to be a part of a network or social club which will support them and guide them through their career. These social clubs exist primarily among the more affluent families. In order to even out the scales of opportunity, the educational systems have to be re-evaluated so that students receive adequate resources in a safe environment. Parents must also help in showing their support in the educational and motivational sense. Being born into a certain social class does determine one’s future if they do not realize that there are more opportunities out there besides that ones that are most apparent.

Social Democracy Cures Social Inequality Essays -- Poverty Welfare Pol

For the last several hundred years with the advent of capitalism and urbanization, the spark that the enlightenment was, has reshaped the world as we know it. Great things were promised from this revolution, but as proven by time and experience this is not the case. Most humans living today are living in poverty and misery with little hope of escaping it; there is a small minority however who live in extravagance and abundance and whose main goal is to keep this arrangement persisting. The most significant problem/disease in our lives today is poverty and social democracy can cure it. Capitalism in its design needs poverty or at the very least excels when poverty is rampant. Liberalism’s focus on individuality does not do enough to protect the impoverished and solve inequality. Conservatism blatantly adores poverty and accepts inequality as natural. Socialism is a great concept but it is completely unrealistic and would only happen through a revolution which in today’s society is highly unlikely. This paper will begin by analyzing the ideologies and there failings in regards to social inequality, and poverty. Beginning with Liberalism, although many of the core liberal ideas have been accepted by all ideologies today, liberalism does only so much to end poverty, most people do not get a fair shake as this paper will show. Next this paper will discuss conservatism’s complete disregard for social policy and its anti-social policies. Thirdly socialism and its current unrealistic goals will be discussed. Finally, Social democracy will be analyzed, its pro-social attitudes while working within the capitalist economy. Liberalism is the dominant ideology of the industrialized countries, in regards that all other ideologies have accepte... ...t has realistic goals that can be achieved through reform. By slow transformation we can rein in capitalisms evils, and help achieve a more equal society. Works Cited Hayes, M. (1994). The New Right in Britian: An Introduction to Theory and Practice. Colorado: Pluto Press. Heywood, A. (2003). Political Ideologies: An Introduction. 3rd Ed. Houndmills, Palgrave Macmillan. Johnston, L. (2001). Ideology. Peterborough: Broadview. McNally, D. (2006). Another World Is Possible: Globalization & Anti-Capitalism . Winnipeg, Canada: Arbeiter Ring Publishing. Miliband, R. (1994). Socialism for a Sceptical Age. London: Verso. Mullaly, B. (1997). Structural Social Work: Ideology, Theory and Practice. 2nd Ed. Toronto: Oxford University Press. Patriquin, L. (2004). Inventing Tax Rage: Misinformation in the National Post. Halifax, Nova Scotia: Fernwood Publishing.

The Ideological Origins of the American Revolution

Through all these years I always think of the American Revolution as customary rebellion which the parties involved fight for something like a parcel of land or for political divisions, i. e. territorial expansion. They deliberately fight against each other head-to-head just to get what they wanted. Maybe it is the result of watching classical movies that defy true essence of revolution that I came to think this way about the ancient wars. However, reading the book entitled The Ideological Origins of the American Revolution written by Bernard Bailyn, renewed my traditional view of the revolution as a whole.It was astoundingly compact yet the message the author conveyed was crystal clear. Bailyn vividly presented his idea that â€Å"power must be watched and restrained tightly† else, liberty will no longer take hold of the situation and much worse, slavery and other forms of oppression will occur. I learned to view the American Revolution from a different perspective in what he called the â€Å"ideological origins†. In effect, I was able to draw critical analysis based from Bailyn’s work of other cases of rebellion here and abroad.The purpose of the author in writing the book, as I comprehended it, is basically to tell everyone that wars happened because of radical minds that drew political ideology from social and traditional outlooks and screened by past experiences. They are explicitly called as radical libertarians who focused on the effort of freeing the individual from tyranny of the state. Bailyn traced their ideological background and found one important piece of the puzzle that he presented in the first part of the book: the pamphlet story.He told us that those pamphlets â€Å"had peculiar virtues as a medium of communication† among the proponents who drafted of the American Revolution. It was in this method (and many others following it) that radical minds gained power and support from the commoners and so the revolution was given birth. But of course, the main event still laid in the messages that the radicals were sending out. The American Revolution was indeed initiated and maintained by radical libertarians until it reached its final destination.The author showed in the book that the American Revolution was â€Å"a cluster of convictions focused on the effort to free the individual from the oppressive misuse of power† by the state. He did not just a compile these convictions but also the analyzed each of them point-by-point as those were his premises in the logical structure of the book. It was the product of years of constant search of relevant information that pertains to the American Revolution. The book was overwhelming with researched ideas which the author found useful.The book was organized into six parts beginning from the Literature of Revolution down to the Contagion of Liberty. In the Literature of Revolution, he explained the method of communication between the radicals who insti gated to the public the idea of revolution. Part II of the book talked about the Sources and Traditions which he identified the ideological background of the radical libertarians. In Part III, entitled Power and Liberty: A Theory of Politics, Bailyn discussed the issues concerning power and liberty, i.e. how should the state treat the underprivileged, the oppressed, the people who were exploited by tyrants. He showed the premises in Part IV the Logic of Rebellion—the only option that the libertarians can have. Here he talked about conspiracies and how the rebellion happened during the Great American Revolution. In Part V, Bailyn discussed the history on the Transformations resulting from the revolution. The areas he tackled were the issues on Representation and Consent, Constitution and Rights, and the Sovereignty.These transformations were the fruits of the radical libertarians’ efforts. The last but not the least, Bailyn discussed in Part VI entitled The Contagion of Liberty the privileges that the underprivileged were able to uphold after the revolution. The discussion talked about the long-term issues of slavery, religion, respect, that all in all summed into the new concept, the concept of democracy that gave every person the right to exercise his freedom in the country. However, Bailyn did not end the book here.He also included an essay entitled â€Å"Fulfillment: A Commentary on the Constitution† which described the existing constitution as the ‘fulfillment’ of the libertarians’ dreams. Bernard Bailyn is widely and deservedly identified as â€Å"our finest historian of the colonial period†. He was an Emeritus Professor at Adams University and professor of Early American History at Harvard University. He wrote many award-winning books including The Ideological Origins of the American Revolution which garnered him both the Pulitzer and Bancroft prizes.This book first published in the 1960’s was a brea kthrough for the whole mankind. He wrote the book in such a way that radical ideologies were seen as the main reason for the American Revolution to ensue. The book also proved to be applicable not just in the American societal and political transformations but also to majority of revolutions lead by radical leaders of such revolution. After all, there was no trouble understanding his ideas despite the fact that it was written from literally hundreds of sources compressed into a 416-page book.In conclusion, the Bailyn’s The Ideological Origins of the American Revolution was the possibly the best book ever written that pertains to the subject of ideological origins or backgrounds of radical libertarians who aimed to â€Å"free the individual from oppressive misuse of power† by the state. Also, he did not end his discussion to the accounts of the first half of the century but rather commented on the existing laws that he called â€Å"Fulfillment† of the hopes and d reams of the leaders of the American Revolution. Reference: Bailyn, Bernard (1992). The Ideological Origins of the American Revolution. Cambridge, MA: Belknap Press.

A Review and Analysis of Ryanair and Flextronics Operations

It go a course discuss the four stand fors In the Hayes and Wheelwrights model of trading trading operations portion. This will take Flatirons as an example. Ryan Ryan is one of Rupees largest humiliated cost bloodlines, which operates to a greater extent than 1,400 flights per day from 44 bases across 27 countries with a bat of 272 Boeing 737 aircrafts. They operate with a team of 8,000 force and have carried around 73. 5 zillion riders during 2011 with the average f be of 39 Euros. (Ryan ex officio website) The be petty(a) gear chart, figure A, from Ryan official website shows the passenger growth in millions from 1995 to 2007.Operations Strategy In e rattling organization, operation outline leave arses a cloth to determine how the organization should pretzel and employ Its resources to achieve Its performance objectives and gain wages to Its competitors In the pre-defined market place. In other word, once a company defines its fictional character in busine ss line and identifies its performance objectives and so it inevitably a set of simulation and guiding principles for decision makers, to ensure that every last(predicate) the objectives argon met. These frameworks and guidelines argon the principles of what is kn translate as operations strategy.In todays easiness world, operations managers ar faced with various challenges regarding development of trenchant strategies in line with organizations -mission and vision- and to properly see those strategies. Ryan Operations Strategy As a low cost airline, Ryan overall framework is to provide air travelers the option of speedy to vast consequence of destinations with the minimum present possible. To attain that In the costly business environment Like the allure business, Ryan demand to c argonfully adopt operations strategy to malignant Its basic goods charm lowering the costs as lots as possible in antithetic operation beas.It is important to under stand commercialize qualifiers, in order to survive in the market. The terms Order-winning and qualifying objectives will be discussed later. Hence in general the force of the Ryan operations should support its market positioning, as a low-cost airline, and the next are some key elements on how RA manages the processes and implements the operational factors to deliver its results. * Keeping lapsing time at minimum.This has been achieved partly due(p) to improved employee productivity, which could be the result of brilliant ply training and development, and partly because at that place are no meals and sees luggage to be loaded on to the plane. * Aircraft equipment cost. Using alike aircrafts (Boeing 737) in large quantities helps Ryan to invalidate operative cost in repair, serve wells and stock of aircraft parts. It also gives the company the receipts to negociate the price of purchasing aircrafts and parts access all from single supplier.Apart from those, using alike aircrafts offer r eduction in staff training cost as easily as flexibility in the computer programming of faction and equipment. * airdrome access cost. Airport landing and suffices fees are overmuch lower in secondary airports and could hold open the airline a lot of none by turn flights to these airports. too diverting passenger traffic to these airports gives Ryan the advantage to treat costs with airports by providing high passenger flow. * Customer receiptss costs.Ryan has developed its own Internet involution profit facility, which sells tickets nowadays to the costumiers, offering lower prices by case travel agency commissions. Using electronic services will give an advantage to management to access a frame of data for future planning and service enhancement. Apart from that, Ryan has entered into agreements with third party contractors at certain airports for assenter and aircraft handling, ticketing and other services that target be provided in a more cost efficient way by third parties. Personnel productivity Ryan endeavors to authorization its labor costs by continually improving the productivity of its already super productive work force. Compensation for employees emphasizes productivity-based salary incentives, including commissions for on-board gross sales of products for flight attendants and payments based on the number of hours flown by pilots and cabin crew military unit, in spite of appearance limits set by sedulousness standards will stem to higher personnel engagement and productivity.Apart from the mentioned bullet points Ryan airs management, reviews the day-to-day flummox of the company regularly to modify and chasten their strategic decisions in order to pay to the companys policy on customer services. carbon black Analysis Strength Ryan has been known as Rupees first low cost airline, which is the companys strongest marketing point. Adopting low cost strategy helped Ryan to speedily increase of customers and amplifica tion of their operations. Addressing to the marketing trends by adopting Internet services like troth and ticketing has changed the customer sort and has provided wide hightail it of clients for them.Last but non least, rapid expansion of flight routes and aircrafts, has provided more frequent flights and destinations to air travelers. Weaknesses weaknesses too. confine customer service, deceiving advertisement and low tone of voice services are among those weaknesses, which has ternion to bad publicity for the company. Opportunities Ryan, according to its strength, has opportunities to static dominate the European airline application in term of providing more superior service standards and maintain its positioning as a low cost airline.By ascertain the latest trends in airline manufacturing and meeting the up to dated demands of customers they are capable of gaining more customers to be the number one airline company in the whole region. Threats Given the competitive r eputation of airline business, Ryan is faced with the inevitable threat of competition. To tackle that, Ryan needs to constantly provide highly effective and efficient saucily products with higher quality services comparing to competitors. Strengths Rupees first low-cost airline IT work Rapid Expansion Strengths Weakness Restricted customer services humbled quality service Also to maintain the advantage, Ryan needs to increase its destinations to obscure more customers by flying to advanced regions and at the same time increase its customer service to ensure passengers satisfaction. Opportunities Providing quality service standards Defining new IT service standards Expansion to more destinations Opportunities Competition drop-off of passengers in airline market Threats conception B Ryan operations Strategy smut fungus Analysis Market qualifiers and order winners expiration and order-wining factors are ways to distinguish a company from its imitators within the market.Order winning factors are mainly those aspects, which contribute to promote the service or product to the highest train of costumer satisfaction and help the business to stand ahead of other competitors in the market. On the other hand, qualifying factors are those aspects of the service provider, which should be met to attain the consideration from costumers for business. Costumers needs and wants along with competitors market standards define defy a factor is a qualifier or a winner.Market qualifiers and order winners that would get into to a owe-cost airline market are as occur Qualifying Objectives I Order winning objectives I Low cost fares I foreswear minimum luggage services I concealment wide destinations I Variety on-board service ( aliment, beverage, pillow, blanket) I Reasonable quality shelter I Priority boarding I Safety emergency protocols I Free on-board entertainment I Direct booking ticketing services I Pre-assigned seats for passengers I High-frequency flights I Ground services on departure (bus services to airport) I In-flight food beverage availability with billing I Ground services on reach (car hire, I Luggage services with charge I More comfortable place I transportation) I Internet and communicating services on board I Flatirons Flatirons is an electronics manufacturing services provider, which specializes in add string services such as package and transportation, as well as design, engineering and after sales services within several markets including automotive, computing, consumer, industrial, infrastructure, medical and mobile.Based in Singapore, Flatirons is behind well-known brands like -but not express to- HP, RIM, Motorola, Microsoft, Dell, Cisco, Sony Ericson and IBM. (Flatirons official Website) Flatirons Operations Strategy As one of the global leaders in design, manufacturing and distribution and after sales market services, Flatirons operations strategy must be designed in a way to address the needs for low-costs , responsive and pliable product and services. To achieve this Flatirons has adopted the following strategies * Extensive network of design, manufacturing and logistics facilities. These extensive networks are placed in the worlds major electronic markets helping Flatirons to address each customers that modify global product development and supply processes.Through his, Flatirons is able to go by the sprightliness cycle of the products from its initial design to intensiveness production, test cycles, distribution and post sales services in a more efficient manner. * Integrated industrial parks. These industrial parks are positioned in low cost regions close to the Flatirons costumers and world markets, gravid them the advantage of delivering the products and services in a very large scale and as cheap as possible. Also Flatirons hike its own suppliers to position in these industrial parks for easier access. Through this strategy Flatirons reduce major cost of shipping, handlin g and storing products.Hayes and Wheelwrights four stage of operation component prof Hayes and Wheelwright developed a four-stage model to evaluate the role and contribution of operations function. These stages are as follow 1. Internal Neutrality Lowest level of contribution by operations function. It does not react upon competitive success and the use is to avoid mistakes. 2. External Neutrality At one level higher, in this stage the company begins to look outside and comparing itself with its competition. The objective may not be to be the best but at least to implement the best devote with regards to other market players. . Internally validating Operations at this stage are among the bests in their market. Developing detach operations resources to support companys strategic goals is at the close priority. 4.Externally Supportive At this stage the operations functions are designed to provide a foundation for competitive success. Adopting a long-run view, considering the f uture changes in the market and consumer behavior helps the company to be one whole tone ahead of the market. The four-stage model of operation contribution Looking at Flatirons and considering the four stages of operations contribution, it is Lear that the operations function of Flatirons is a very good example of stage 4 externally supportive Operations. As mentioned earlier, through an extensive network of design, manufacturing and after-sale services, Flatirons can deliver its services at the most appropriate locations, which shows in depth knowledge of costumer behavior understanding.